We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.
This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.
(CIOs, CTOs, HR Heads, etc.)
Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
Enterprise Demand Generation (Core Focus)
Plan and execute demand generation campaigns for:
SAP services / implementations / integrations
ServiceNow solutions / workflows
Target enterprise accounts and decision-makers
Campaign Execution (Multi-Channel)
Run campaigns across:
LinkedIn Ads (primary channel)
Google Ads
Email / outbound campaigns
Drive campaigns for webinars, demos, case studies, and whitepapers
Create messaging aligned with enterprise pain points
Pipeline & Conversion Ownership
Generate qualified leads → meetings → pipeline
Work with SDR/Sales teams to improve:
Lead quality
Conversion rates
Focus on pipeline impact, not just CPL
AI & Optimization
Use AI tools for:
Ad copy and campaign messaging
Audience targeting and segmentation
Campaign optimization and insights
Continuously improve performance using data