About the Role
We are looking for a results-driven Performance Marketing Executive to manage, optimize, and scale digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid media, lead generation, campaign optimization, and performance analysis to drive business growth and maximize ROI.

Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
Manage lead generation, website traffic, app promotion, and conversion-focused campaigns.
Monitor campaign performance and optimize targeting, bidding strategies, ad creatives, and budgets.
Track and analyze KPIs such as CPL, CPA, ROAS, CTR, Conversion Rate, and ROI.
Set up and manage tracking tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, and Google Search Console.
Conduct audience research, competitor analysis, and keyword research to improve campaign performance.
Create and test multiple ad creatives, copies,



and landing page variations through A/B testing.
Generate daily, weekly, and monthly performance reports with actionable insights.
Coordinate with content, design, SEO, and sales teams to improve campaign effectiveness.
Identify new growth opportunities and marketing channels to increase leads and revenue.
Ensure accurate lead tracking and CRM integration for campaign attribution.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
1–4 years of experience in Performance Marketing or Digital Marketing.

Hands-on experience with:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads Manager
LinkedIn Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel & Conversion Tracking
Robust understanding of lead generation and conversion optimization.
Experience in campaign budgeting, bid management, and audience targeting.
Knowledge

📌 Performance Marketing Executive (Panvel)
🏢 UnoSearch
📍 Panvel