JOB DESCRIPTION

Core Responsibilities

Demand Generation & Pipeline Ownership

* Own the regional targets for generating new contacts, Marketing Qualified
Leads (Tasks), and Sales Opportunities.

* Execute a balanced 50/50 strategic split between Account-Based Marketing
(ABM) and New Account Acquisition.

* Utilize a diverse marketing toolbox to source high-value opportunities within
untapped market segments.

* Collaborate with the global Center of Excellence (CoE) to optimize localized
email marketing and paid search campaigns.

Strategic Sales Alignment

* Partner closely with the India Sales leadership team to align marketing
priorities with regional revenue goals.

* Co-lead field execution strategies, including custom customer seminars and
localized industry events.

* Maintain a tight feedback loop with the Inside Sales team (managed by a peer
marketing leader) to optimize Task-to-Prospect conversion rates.

Vertical Market Execution

* Design and deploy targeted campaigns specifically tailored to Cognex’s core
growth verticals: Automotive, Electronics, CPG,



and Logistics.

* Develop deep localized insights for these verticals to ensure highly
relevant, high-impact messaging.

Process Innovation & Scale

* Proactively share execution examples and proven optimization recommendations
to upgrade the global demand generation playbook.

* Standardize regional event and campaign workflows to ensure predictable,
scalable marketing ROI.

Job Requirements

MarTech & Tool Requirements

* CRM & Automation: Hands-on proficiency with Salesforce and Pardot (Account
Engagement) to manage pipelines and nurture campaigns.

* Conversational Marketing: Experience using Qualified (or similar
conversational marketing/website chat platforms) to capture real-time
intent.

* Analytics & Reporting: Ability to navigate Power BI (PBI) dashboards to track
pipeline KPIs, analyze ROI, and report performance.

* ABM Platforms: Familiarity with modern ABM orchestration tools (e.g.,
6sen

📌 Regional Demand Generation Manager (Noida)
🏢 Cogeco Ontario
📍 Noida