In this role, you will support business activities across the region. You will
assist in planning and driving channel development initiatives, helping to
accelerate overall business growth.

RETAIL & TRADE MARKETING

* You will execute the MBR/BRO retail visibility and activation blueprint
(including signage, POSM, planogram standards, and overall retail
experience).
* You will lead end-to-end planning of focused campaigns, ensuring seamless ATL
and BTL integration.
* You will design and execute shop activation playbooks, recent outlet onboarding
kits, and periodic refresh programs.

PERFORMANCE MANAGEMENT & SCORECARDS

* You will develop and own the performance measurement framework, covering
metrics such as coverage, throughput, penetration, and other key indicators.
* You will track ROI on trade marketing spends, schemes, and activations, and
recommend data-driven optimization actions.

MARKET & COMPETITIVE INTELLIGENCE

* You will build a structured intelligence framework to track competitor
pricing, schemes, service offerings, retail formats, and execution quality.




* You will map the MBR universe—including size, segmentation, retailer
economics, and customer purchase behavior—to refine and strengthen strategy.

CROSS-FUNCTIONAL COLLABORATION

* You will act as the primary link between Channel Strategy, Sales, Marketing,
and Agencies for all MBR initiatives.
* You will align regional CDMs and Sales teams on quarterly priorities,
commercial constructs, and activation calendars.
* You will ensure flawless execution of initiatives while maintaining
continuous feedback loops from the field.

CATEGORY / CHANNEL GROWTH

* You will define and implement key building blocks for Go-To-Market (GTM)
strategies, along with physical enablers that drive business growth and
sustainability.
* You will manage and optimize channel strategies to maximize sales, market
share, and overall performance, working closely with Sales and Marketing
teams to ensure alignment.

SALES ANALYSIS

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📌 Channel Development Manager, South (Bengaluru)
🏢 The Goodyear Tire and Rubber
📍 Bengaluru