16 Aug
|
HaystackAnalytics
|
Navi Mumbai
16 Aug
HaystackAnalytics
Navi Mumbai
About the Opportunity
A quick-scaling B2B SaaS innovator in the martech and analytics space, we empower enterprises with AI-driven marketing measurement, attribution, and partner ecosystem intelligence. Our platform helps global brands optimize marketing spend, unify channel performance, and unlock growth through partner-led strategies. Based in India, we’re building a world-class Partner Marketing team to scale our ecosystem—working directly with ISVs, agencies, and channel partners to drive joint go-to-market success.
Role & Responsibilities
- Own execution of co-marketing campaigns with strategic partners—developing content, event plans, and digital assets aligned to shared KPIs.
- Coordinate joint demand-gen initiatives including webinars, case studies, co-branded ads, and partner-led customer success stories.
- Track and report on campaign performance using UTM tracking, CRM pipelines, and marketing analytics dashboards to prove ROI.
- Act as the primary liaison between partner marketing and internal teams (Sales, Product, Content) to ensure seamless alignment and messaging.
- Manage partner marketing calendars, budget tracking, and vendor coordination for asset production and campaign execution.
- Identify and onboard new marketing-aligned partners, including creating onboarding kits and GTM playbooks for quick activation.
Skills & Qualifications
- Marketing Automation (HubSpot, Marketo, Pardot)
- CRM (Salesforce)
- Google Analytics + UTM Tracking
- Co-Marketing Campaign Management
- Partner Ecosystem Strategy
- Microsoft Excel / Google Sheets
- Event & Webinar Coordination
- Content Collaboration Tools
- Preferred
- Experience with channel partner programs in SaaS
- Familiarity with attribution modeling or marketing mix tools
Experience in Activation, ATL /BTL, Vendor management
Benefits & Culture Highlights
- On-site collaboration with a high-energy, data-obsessed marketing team in a modern office setup.
- Direct impact on enterprise growth—your campaigns d
📌 Assistant Partner Marketing Manager (Navi Mumbai)
🏢 HaystackAnalytics
📍 Navi Mumbai