Business Growth Manager

Location: Bengaluru (Work from Office)

Role Overview

The Business Growth Manager will own the end-to-end growth strategy for Careoff. This is a hybrid role that combines marketing, business development, partnerships, and sales. You will identify new business opportunities, generate leads, build strategic relationships, close deals, and work closely with cross-functional teams to drive sustainable growth.

This role is ideal for someone who enjoys building from the ground up, thrives in a rapid-paced startup environment, and is equally comfortable discussing strategy, running campaigns, making cold calls, and closing business.

Key Responsibilities

Business Development & Sales

- Identify and pursue new business opportunities across B2B and B2C segments.
- Build partnerships with corporates, residential communities, senior living communities, hospitals, clinics, schools, HR teams, and other referral partners.
- Generate leads through cold calling, networking, referrals, and outreach campaigns.
- Conduct client meetings, presentations, and product demonstrations.
- Negotiate commercial terms and successfully close partnerships and customer contracts.
- Build and manage a healthy sales pipeline using CRM tools.
- Develop long-term relationships with key accounts and strategic partners.

Marketing & Lead Generation

- Collaborate with the marketing team to execute customer acquisition campaigns.
- Drive lead generation through digital marketing, offline activations, community events, and corporate engagement programs.
- Organize awareness campaigns, apartment society activations, health camps, and tech park events.
- Identify new customer acquisition channels and referral opportunities.
- Monitor campaign performance and optimize for lead quality and conversion.





Partnerships & Community Growth

- Establish relationships with apartment associations, gated communities, RWAs, corporates, and senior living operators.
- Create partnership programs that generate recurring customer referrals.
- Explore strategic alliances with healthcare providers, insurers, and wellness organizations.

Growth Strategy

- Develop and execute initiatives to increase customer acquisition, retention, and revenue.
- Analyze market trends, competitor activity, and customer feedback to identify growth opportunities.
- Recommend pricing, promotional offers, and referral initiatives that improve business performance.

Analytics & Reporting

- Track and report KPIs including:
- Revenue growth
- Lead generation
- Conversion rates
- Customer acquisition cost (CAC)
- Customer lifetime value (LTV)
- Partnership performance
- Sales pipeline health

- Prepare weekly and monthly business performance reports.

Desired Skills & Experience

- 5 to 8+ years of experience in business development, growth, sales, partnerships, or marketing.
- Demonstrated success in generating leads and closing high-value deals.
- Strong consultative selling and negotiation skills.
- Experience with B2B sales, enterprise partnerships, or corporate relationship management.
- Knowledge of digital marketing and customer acquisition strategies.
- Comfortable with outbound prospecting, cold calling,



networking, and field meetings.
- Experience managing CRM platforms and sales pipelines.
- Strong analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Ability to work independently in a high-growth startup environment.

Preferred Background

Experience in one or more of the following industries is preferred:

- Payroll
- HR Tech
- Employee Advantages
- Community Management

Key Performance Indicators (KPIs)

- Monthly and quarterly revenue targets
- Number of qualified leads generated
- New partnerships signed
- Corporate accounts acquired
- Residential communities onboarded
- Customer acquisition cost
- Lead-to-customer conversion rate
- Customer retention and repeat business
- Pipeline value and forecast accuracy

What We're Looking For

We're looking for someone who:

- Thinks like an entrepreneur and takes ownership.
- Is equally comfortable generating leads, building relationships, and closing deals.
- Can blend marketing, partnerships, and sales into one cohesive growth strategy.
- Loves meeting people and building long-term business relationships.
- Is data-driven and focused on measurable business outcomes.

Why Join Careoff?

- Build and scale a high-impact business in the growing care economy.
- Work directly with leadership and influence business strategy.
- Own end-to-end growth initiatives with significant autonomy.
- Be part of a mission-driven company improving the lives of families and caregivers.
- Opportunity to grow into a leadership role as the company expands.

If you're passionate about consultative selling, strategic partnerships, and creating real social impact, we'd love to hear from you!

📌 Business Development Manager (Bengaluru)
🏢 Careoff Caregivers
📍 Bengaluru