Key Responsibility Area

- Social Media Management
- Develop and execute monthly social media calendars across all platform channels.
- Create engaging content in collaboration with the content and creative teams.
- Publish posts, reels, stories, and campaign creatives aligned with marketing objectives.
- Monitor community interactions and respond to comments, messages, and user queries in a timely manner.
- MoEngage User Lifecycle
- Plan, create, and execute engagement journeys using MoEngage.
- Build targeted audience segments based on user behaviour and demographics.
- Design multi-channel campaigns using Push Notifications, WhatsApp, Email, SMS, and In-App messages.
- Execute onboarding, activation, retention, re-engagement, and win-back campaigns.
- Conduct A/B testing for campaign content, timing, and targeting to improve performance.
- Monitor campaign delivery, CTR, conversions, and engagement metrics.
- Work closely with the technology team to ensure event tracking and campaign integrations are functioning correctly.
- Maintain campaign documentation and optimize journeys based on performance data.
- Collaboration
- Coordinate with product, technology, content, design, and marketing teams for campaign execution.
- Work with vendors and partners to ensure timely delivery of communication assets.




- Support marketing initiatives during key launches and seasonal campaigns.

Desired Skills

- Hands-on experience managing social media platforms (LinkedIn, Instagram, Facebook, X, YouTube).
- Experience using MoEngage or similar marketing automation platforms
- Strong understanding of customer lifecycle marketing and CRM campaigns.
- Knowledge of audience segmentation, user journeys, and campaign automation.
- Excellent written communication and copywriting skills.
- Robust analytical skills with proficiency in Excel and campaign reporting.
- Basic understanding of Google Analytics/Firebase is an advantage.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-8 years of experience in digital marketing, social media, CRM, or marketing automation.
- Experience in the education or edtech sector will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager/ Assistant Manager (Social Media) (Gurugram)
🏢 Bharti Airtel Foundation
📍 Gurugram