Role & responsibilities

About the Role

We are looking for an experienced and result-oriented Pulses Sales Manager to develop and grow our business in red lentils, green lentils, yellow peas and other imported pulses.

The candidate will be responsible for identifying buyers, developing new customers, maintaining existing relationships, negotiating prices and closing B2B sales with pulse mills, wholesalers, traders, food manufacturers and other institutional buyers.

Key Responsibilities

* Develop and execute sales strategies for red lentils, green lentils, yellow peas and other pulses.

* Identify and acquire new B2B customers across India.

* Build strong relationships with:

* Pulse mills and dal processors

* Commodity traders

* Wholesalers and distributors

* Food manufacturers

* Institutional buyers

* Large retail/private-label companies

* Generate regular enquiries and convert them into confirmed orders.

* Negotiate selling prices, payment terms, quantity and delivery schedules.

* Monitor daily/weekly market prices and competitor activity.

* Understand customer requirements regarding origin, quality, grade, packing and specifications.

* Coordinate with procurement/import/logistics teams to ensure timely supply to customers.





* Maintain a solid sales pipeline and achieve monthly and annual sales targets.

* Track receivables and coordinate with customers for timely payments.

* Develop customers for both spot sales and regular contract business.

* Travel to major pulse-trading markets and customer locations when required.

* Maintain accurate records of enquiries, quotations, orders, customers and sales performance.

* Provide regular reports on market conditions, customer demand and competitor pricing.

Candidate Profile

The ideal candidate should have:

* 38 years of experience in pulses / agri-commodity / food ingredient sales.

* Strong understanding of the Indian pulses market.

* Existing network among pulse mills, traders, wholesalers or institutional buyers will be a major advantage.

* Strong negotiation and communication skills.

* Ability to independently generate business and close deals.

* Good understanding of commodity pricing and market movements.

* Willingness to travel for customer development.

* Strong commercial understanding and ability to work with margins.

Preferred candidate profile

Candidates who already have a strong network of pulse mills, dal mills, commodity traders, wholesalers and institutional buyers will be given preference.

📌 Business Development Executive( Lentils, yellow peas, spices) (Mumbai)
🏢 SHANTI VEER AGRO PRODUCTS
📍 Mumbai