Build the Digital Gold brand and create compelling content that helps consumers understand, trust, and engage with digital gold. Lead storytelling across digital, social, PR, and partner channels.
Key Responsibilities
- Develop and execute the brand and content strategy for Digital Gold platform.
- Create content across blogs, social media, app journeys, emails, landing pages, and partner communications.
- Work with designers and agencies to develop campaigns and creative assets.
- Build educational content around digital gold, investing, savings, and wealth creation.
- Manage social media content calendars and brand presence.
- Support product launches, partnerships, and growth campaigns with high-quality content.
- Monitor brand sentiment and customer feedback.
- Coordinate PR and thought-leadership initiatives.
Requirements
- 25 years of experience in content marketing, brand marketing, or communications.
- Excellent written and verbal communication skills.
- Experience creating content for fintech, finance, investing, or consumer-tech products preferred.
- Solid understanding of social media and digital content trends.
- Ability to simplify complex topics into engaging consumer-friendly content.
Success Metrics
- Brand awareness
- Organic traffic growth
- Social media engagement
- Content consumption metrics
- PR coverage
- Lead generation from content initiatives