Key Responsibilities

1. Digital Marketing & Brand Promotion

● Plan and execute digital marketing campaigns for AEW Cable Lugs, Cable Glands, and Electrical Accessories.
● Manage and regularly update company social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
● Create marketing content such as product posts, brochures, banners, technical creatives, reels, and promotional videos.
● Coordinate with graphic designers and photographers for product shoots and catalogue development.
● Develop brand awareness campaigns for domestic and export markets.

2. Website & SEO Management

● Maintain and update company website product pages, blogs, and technical content.
● Perform SEO activities to improve website ranking and lead generation.
● Optimize product keywords related to cable lugs, tubular terminals, cable glands, earthing products, etc.
● Monitor website traffic, inquiries, and customer engagement analytics.

3. Lead Generation & Online Promotion

● Generate B2B leads through LinkedIn, IndiaMART, TradeIndia, Google Ads, and email marketing campaigns.
● Handle online inquiries received from websites, exhibitions, and social media platforms.
● Prepare and send product presentations, catalogues, and introductory emails to prospective clients.
● Coordinate with sales team for lead follow-up and conversion tracking.

4. Exhibition & Marketing Coordination

● Assist in planning exhibitions, expos, and promotional events.
● Design digital invitation cards, exhibition creatives, banners, and product launch campaigns.
● Coordinate marketing activities for trade fairs such as ELECRAMA, EL-ASIA, and dealer meets.




● Maintain database of distributors, OEMs, consultants, EPC contractors, and export buyers.

5. Content Development & Documentation

● Create technical and promotional content for catalogues, flyers, brochures, and presentations.
● Prepare case studies, product highlight sheets, and social media captions.
● Maintain marketing data, customer databases, and campaign reports.
● Support branding initiatives for AEW’s Lugs Division and export marketing activities.

6. Authority & Compliance

● Authorized to coordinate with external marketing agencies, designers, and printing vendors.
● Ensure all marketing materials follow company branding guidelines and technical accuracy.
● Maintain confidentiality of customer databases, pricing, and marketing strategies.

7. Key Performance Indicator (KPI)

● Number of qualified leads generated monthly
● Website traffic and social media engagement
● Inquiry conversion ratio
● Growth in followers and brand visibility
● Exhibition lead generation performance
● Timely completion of marketing campaigns and promotional activities

Qualification & Skills Required

● Knowledge of Digital Marketing, SEO, Social Media Marketing, and B2B Lead Generation.
● Proficiency in Canva, Photoshop, CorelDRAW, or similar design tools preferred.
● Positive communication and email drafting skills.

Experience

● 1–2 years’ experience in Digital Marketing or Industrial Product Marketing preferred.
● Experience in B2B manufacturing industry is an advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Executive – Lugs Division (India)
🏢 AEW PRECISION INDIA PRIVATE
📍 India