Job Title: Digital Marketing Analyst
Experience: 2-4 years in digital marketing analytics, social media, or related fields
Eligibility: Bachelor’s degree in Marketing, Statistics, Business, or a related discipline

Key Roles & Responsibilities:

- Monitor and analyze online marketing performance across various channels, including social media, PPC, and SEO.
- Track metrics like customer acquisition, retention, and conversion rates to gauge campaign effectiveness.
- Provide insights and recommendations based on data to optimize digital marketing strategies.
- Collaborate with marketing teams to refine content strategies based on consumer behavior and trends.
- Develop and maintain reporting dashboards to communicate KPIs to stakeholders.
- Conduct A/B testing and other optimization efforts to enhance campaign performance.
- Evaluate market trends,



competitor activities, and customer needs to inform marketing tactics.
- Work closely with data engineering teams to improve data collection and reporting processes.
- Identify and address challenges in user engagement, retention, and customer journey.
- Present data-driven reports and insights to management for informed decision-making.

Technical & Qualified Requirements:

- Proficiency in analytics tools like Google Analytics, SEMrush, and data visualization software.
- Experience in SQL, Excel, and digital marketing platforms like Facebook Ads and Google Ads.
- Familiarity with web analytics and performance tracking.

📌 Digital Marketing Analyst (India)
🏢 Epitome TRC
📍 India