- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Digital Proficiency: Solid working knowledge of social media platforms, Content Management Systems (CMS), and CRM tools.
- Technical Skills: Familiarity with marketing and analytics tools like Google Analytics, HubSpot, SEMrush, or Salesforce.
- Analytical Thinking: Ability to interpret data, recognize market opportunities, and optimize ad spend accordingly.
- Communication: Excellent written and verbal communication skills. [1, 2, 3, 4]