Key Responsibilities -Social Media Management

- Manage Instagram and other social media platforms on a day-to-day basis.
- Plan and maintain a consistent content calendar.
- Schedule and publish posts, reels, stories and other content.
- Write engaging captions and relevant copy.
- Maintain consistency in brand voice and visual presentation.
- Monitor comments, messages and customer interactions.
- Respond to basic customer enquiries and direct sales-related enquiries to the store team when required.

Content Distribution & Engagement

- Work closely with the Content Creator to ensure timely use of photographs, reels and other content.
- Identify suitable content formats and posting times based on audience response.
- Actively engage with relevant local audiences, fashion/lifestyle accounts and potential customers.
- Identify opportunities for collaborations with influencers and local creators.
- Support promotional campaigns, festive campaigns and new product launches.

Social Media Growth & Marketing

- Monitor Instagram and social media trends relevant to fashion retail.
- Suggest ideas to improve reach, engagement and customer acquisition.
- Coordinate social media promotions and boosted posts.
- Assist with Meta advertising campaigns and coordinate with external agencies/freelancers when required.
- Explore opportunities to increase local visibility and drive customers to the store.

Analytics & Reporting

- Monitor social media performance and engagement.
- Track reach, impressions, follower growth, engagement and enquiries.
- Identify high-performing and underperforming content.
- Prepare simple weekly/monthly social media performance reports.
- Provide recommendations based on performance data.

Customer Engagement

- Monitor customer enquiries received through Instagram, Facebook and WhatsApp.




- Respond promptly and professionally to routine enquiries.
- Coordinate with the store team for product availability, pricing and customer follow-up.
- Maintain records of relevant customer enquiries and leads.

Requirements

- Graduate in any discipline preferred.
- 1–3 years of hands-on experience in social media management, preferably for a fashion, retail, lifestyle, beauty or consumer brand.
- Robust understanding of Instagram and Facebook.
- Good knowledge of Instagram Reels, Stories and content scheduling.
- Good communication and copywriting skills.
- Basic knowledge of Meta Business Suite and social media analytics.
- Good understanding of social media trends and audience engagement.
- Basic knowledge of Canva or similar tools will be an advantage.
- Should be comfortable working with a Content Creator and using content created by others.
- Good organizational skills and ability to maintain a consistent posting schedule.
- Should be proactive, creative and willing to experiment and learn.
- Candidates with a strong social media portfolio may be considered even with limited formal experience.

Preferred Experience

Experience in any of the following will be an advantage:

- Fashion or apparel brands
- Retail businesses
- Instagram-based businesses
- Influencer coordination
- Meta advertising
- Customer engagement through social media
- Local digital marketing

Key

This is primarily a Social Media Management and Growth role. The candidate is therefore expected to focus on content planning, publishing, engagement, growth, customer enquiries and performance tracking.

Compensation

Salary will be based on experience, skills and demonstrated capability.

Part-time candidates with relevant hands-on experience may also be considered.

Pay: ₹6,500.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive Fulltime/Parttime (Vyttila)
🏢 Recognized
📍 Vyttila