We are looking for an experienced Outreach Manager / SEO Outreach Specialist to strengthen the online presence and authority of The Dress Outlet, an international fashion e-commerce brand.

The ideal candidate should have hands-on experience in SEO outreach, link building, digital PR, relationship building, competitor backlink research, and securing relevant editorial placements.

This is a WFO role in Mohali, and we are looking for someone who can independently identify high-quality outreach opportunities and build genuine relationships with publishers, bloggers, website owners, editors, influencers, and industry partners.

Key ResponsibilitiesSEO Outreach & Link Acquisition

- Find relevant websites with genuine editorial value.
- Identify websites linking to competitors and discover potential outreach opportunities.
- Find relevant resource pages related to dresses, fashion, weddings, prom, bridal, and lifestyle.
- Identify fashion and wedding websites accepting relevant content contributions.
- Discover and pursue broken-link building opportunities.
- Find unlinked brand mentions and convert them into relevant backlinks.
- Identify opportunities for product and category mentions.
- Find relevant listicles, buying guides, fashion guides, and comparison articles.
- Identify fashion trend articles where The Dress Outlet can contribute useful resources.
- Build and maintain relationships with website owners, editors, bloggers, publishers, and content managers.
- Negotiate relevant and high-quality editorial placements.




- Manage outreach campaigns from prospecting through placement and reporting.
- Maintain accurate outreach databases and backlink records.
- Monitor acquired links and evaluate their relevance, authority, and quality.

Relationship Building

The primary objective of this role is to build a strong external presence for The Dress Outlet by developing relationships with:

- Fashion websites and bloggers
- Wedding websites and publications
- Prom websites and communities
- Bridal publications
- Lifestyle publications
- Fashion magazines
- Event websites
- Wedding planners
- Fashion influencers
- Content creators
- Stylists
- Universities and student organizations
- Local publications
- Resource websites
- Affiliate partners
- Brand partners
- Relevant e-commerce and fashion communities

Candidate Requirements

- 2–4 years of hands-on experience in SEO outreach, link building, digital PR, or off-page SEO.
- Strong understanding of white-hat link-building and outreach strategies.
- Experience finding and qualifying websites for backlink opportunities.
- Experience with competitor backlink analysis.
- Strong research and prospecting skills.
- Excellent written and verbal English communication skills.




- Ability to write personalized outreach emails rather than relying only on generic templates.
- Robust negotiation and relationship-management skills.
- Ability to identify high-quality, relevant, and editorially valuable websites.
- Comfortable working with spreadsheets, outreach databases, and SEO tools.
- Experience in fashion, e-commerce, lifestyle, wedding, bridal, or related industries will be highly preferred.
- Candidates with experience working on international/US SEO campaigns will have an advantage.
- Must be comfortable working from office in Mohali.

Preferred Tools & Knowledge

Experience with tools such as:

- Ahrefs
- SEMrush
- Moz
- Google Search Console
- Google Sheets / Excel
- Hunter or similar email-finding tools
- Outreach / CRM platforms

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

- Have you personally handled outreach campaigns for an international or US-based website?
- How do you identify high-quality websites for link-building outreach? What metrics do you check before contacting a website?
- Which outreach and SEO tools have you used?

- Have you handled competitor backlink analysis to identify outreach opportunities?
- Which link-building methods have you personally worked on?
- Have you successfully secured editorial backlinks through direct outreach?
- Have you worked on outreach for fashion, clothing, wedding, bridal, prom, lifestyle, or e-commerce websites?

Language:

- English (Required)

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 SEO Outreach Specialist (India)
🏢 Webvory
📍 India