1 - 3 years

Key Roles and Responsibilities:

- Brainstorm and execute digital strategy (Social, Email, ORM etc)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Create monthly/weekly reports for management

1. Social media

- Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)

- Design, build and maintain our social media presence

- Coordinate with content writer to manage and oversee social media content

- Measure and report performance of social media activities and assess against goals

- Stay up to date with the latest social media best practices and technologies

2. SEO

- Reviewing and analysing websites for areas that can be improved and optimized

- Evaluate key metrics to increase our website traffic, search words/keywords, and target audience





- Knowledge of technical aspects of search engines, crawling, indexing and search algorithms would be an added advantage

- Conduct keyword research and create and refine lists of targeted search terms

- Complete technical and on page audit on regular basis

- Developing link building strategies

- Content recommendations, keyword research for all content activities

- Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.

3. Email marketing

- Manage and execute email marketing campaigns effectively

- Should be aware of the best practices of email marketing

4. ORM

- Interact with comments on social media

- Manage third party business reviews/rating platform

📌 Digital Marketing Executive (India)
🏢 PaperTrue
📍 India