# Job Description – Content Strategist

*Location:* Pune

*Job Type:* Full-Time | Work From Office

*Industry Focus:* Hospitality, Food, Travel & Lifestyle

### About the Role

We are looking for a *creative, strategic, and research-driven Content Strategist* to develop content strategies for hospitality brands including hotels, resorts, restaurants, cafés, and lifestyle businesses.

The ideal candidate should understand that hospitality content is not just about posting regularly—it is about *selling an experience, creating desire, building a brand, and driving customers to take action*.

### Key Responsibilities

* Develop comprehensive *content strategies* for hospitality and lifestyle brands.

* Understand each client's brand positioning, target audience, USPs, tone of voice, and business objectives.

* Create monthly and campaign-based *content plans and content calendars*.

* Develop content pillars and themes for different hospitality brands.

* Plan content for *Instagram, Facebook, YouTube, Google, and other relevant platforms*.

* Develop concepts for Reels, carousels, static posts, stories, campaigns, offers, and promotional content.

* Create robust *content ideas, hooks, storytelling concepts, and campaign themes*.

* Conduct research on hospitality trends, competitors, target audiences, local trends, and customer behaviour.

* Study competitors and identify content gaps and opportunities for differentiation.

* Work closely with copywriters, graphic designers, video editors, photographers, and social media managers to execute the strategy.

* Coordinate with clients to understand upcoming *offers, events, menus, launches, experiences, and business priorities*.





* Translate client requirements into creative and strategic content directions.

* Develop strategies around important hospitality occasions such as *festivals, weekends, seasonal campaigns, special menus, events, holidays, and celebrations*.

* Analyse content performance and identify what is working and what needs improvement.

* Use insights and analytics to refine future content strategies.

* Stay updated with *Instagram trends, content formats, social media behaviour, hospitality trends, and emerging digital trends*.

* Ensure content remains consistent with the brand's positioning while being relevant and engaging.

### Candidate Requirements

* Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, or a related field preferred.

* *1–4 years of experience* in content strategy, social media, digital marketing, advertising, or a creative agency preferred.

* Strong understanding of social media and digital content.

* Excellent research, communication, and presentation skills.

* Solid understanding of *branding, storytelling, audience psychology, and content marketing*.

* Ability to develop ideas beyond basic promotional content.

* Good understanding of hospitality, food, travel, lifestyle, and consumer brands.

* Ability to understand business objectives and convert them into content strategies.





* Strong analytical and problem-solving abilities.

* Ability to manage multiple brands and deadlines simultaneously.

* Agency experience will be an advantage.

### What We’re Looking For

We are looking for someone who can answer:

*“Why should this brand post this content, and what should the content achieve?”*

The ideal candidate should be:

* *Strategic + Creative*

* Strong in research and ideation

* Excellent at storytelling

* Curious about hospitality and consumer behaviour

* Updated with social media trends

* Strong in understanding brand positioning

* Data-aware and performance-oriented

* Good at client communication

* Able to coordinate with creative and execution teams

* Comfortable managing multiple hospitality brands

### Key Performance Areas

* Quality and effectiveness of content strategies

* Content engagement and reach

* Growth in brand visibility and audience

* Quality of content ideas and campaigns

* Client satisfaction and retention

* Content consistency and execution

* Contribution to enquiries, bookings, footfall, or other relevant business objectives

### What We Offer

* Opportunity to work with *hotels, resorts, restaurants, cafés, and lifestyle brands*.

* Exposure to complete digital marketing and content strategy.

* Opportunity to work closely with clients and creative teams.

* Diverse and creative projects.

* Professional and collaborative work environment.

* Learning and career growth opportunities.

*Work Mode:* Work From Office

*Location:* Pune

*Employment Type:* Full-Time

Pay: ₹12,930.61 - ₹49,026.49 per month

Work Location: In person

📌 Content Strategist (India)
🏢 Marketing Services
📍 India