About Waveline

We are the Master Franchise for the Michael Phelps Swimming Program in India — 34+ centres, 7 cities, 9,000+ active students, and the largest structured swim-coaching network in the country. We're growing quick and building the marketing function properly for the first time.

What this job actually is

You own how Waveline looks to a parent at 33 pools. Every uniform, every signage board, every reel, every gala. This is a hands-on, on-ground role — you will spend real time at centres, not only at a desk in Mumbai. If your last job was writing briefs and reviewing agency work, this will not suit you.

Responsibilities

Brand & Uniforms
Own the uniform program for 540 staff across 5 roles — design standard, vendor selection, stock availability, replacement cycles, and compliance across every centre. Own centre-level branding: signage, standees, reception areas, parent-facing collateral. Hold one consistent brand across all 7 cities with no local variation.

Content & Organic Social
Build and run the monthly content calendar. Manage the Content Executive and Designer to produce reels, photos, and parent communication. Travel to centres to capture real footage of swimmers, coaches, and events. Organic growth is yours; paid ads are handled separately.

Events
Plan and execute inter-centre swimming competitions, annual galas, meet-and-greets, parent events, and new centre launches. End-to-end: venue, vendors, budget, on-day execution, post-event reporting.

Hyperlocal Influencer & Community




Build a network of micro-influencer parents around each centre — local, barter-led, not national cash deals.

How you'll be measured

Uniform compliance across the network. Organic reach, engagement, and enquiries generated. Events delivered on time and on budget. Brand consistency at centre level.

Requirements

- 4–6 years in marketing with a consumer, education, fitness, retail, or hospitality brand
- Experience marketing across multiple physical locations in more than one city (essential)
- Hands-on event execution — delivered yourself, not managed through an agency
- Vendor negotiation and budget ownership
- Fluent English and Hindi; Marathi an advantage
- Willing to travel 5–7 days a month
- Comfortable working on a pool deck, not only in an office

You'll do well here if

You'd rather fix a uniform supply chain than present a rebrand. You notice when one centre's signage has faded. You can shoot and cut a decent reel on your phone. You chase a vendor until the stock actually arrives.

Please don't apply if

You've only worked through agencies, you're looking for a pure strategy or pure digital role, or you don't want to travel.

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

- Health insurance

Application Question(s):

- Have you managed marketing across multiple physical locations in more than one city?
- Years of hands-on event execution experience
- Willing to travel 5–7 days a month?
- Current CTC / Expected CTC

Work Location: In person

📌 Marketing Manager — Brand, Content & Events (Multi-City) (India)
🏢 WAVELINE SPORTS
📍 India