BRAND STRATEGIST – D2CEmployment Details

Employment Type: Full-Time
Working Schedule: Monday–Saturday | 10:00 AM–8:00 PM
Reporting To: Founder / Management
Team Support: Video Editor + Graphic Designer

ROLE OVERVIEW

We are looking for an experienced and highly creative Brand Strategist – D2C to take complete ownership of the brand's direction, positioning, and growth across social media, website, creators, campaigns, product launches, visual identity, and customer communication.

This is a high-ownership brand role, not a social-media-only position. The ideal candidate should have strong hands-on experience in product-based D2C brands and the ability to independently convert brand objectives into strategies, campaigns, and execution.

KEY RESPONSIBILITIES1. Brand Strategy & Positioning

- Own the overall brand positioning, vision, personality, tone of voice, and visual direction.
- Maintain consistency across all customer touchpoints.
- Develop strong brand themes, content pillars, messaging frameworks, and communication strategies.
- Ensure every campaign and piece of content aligns with the overall brand identity.

2. Social Media Strategy

- Lead the complete organic social media strategy across relevant platforms.
- Develop monthly content calendars covering reels, stories, static posts, campaigns, and other formats.
- Identify emerging trends, formats, and content opportunities relevant to the target audience.
- Review social media performance and continuously improve content strategy based on data and insights.

3. Website & Customer Experience

- Own the brand and customer-experience direction of the website.
- Provide strategic inputs for homepage, product pages, landing pages, messaging, visuals, merchandising, and CRO initiatives.
- Ensure website communication is aligned with brand positioning and customer expectations.
- Identify opportunities to improve the overall customer journey and conversion.

4. Campaigns & Product Launches

- Conceptualise and execute brand campaigns, seasonal campaigns, promotional moments, and new-product launches.
- Develop campaign concepts, messaging, creative direction, execution plans, and timelines.
- Ensure campaigns are consistently executed across social media, website, creators,



and other relevant channels.
- Measure campaign performance and identify opportunities for improvement.

5. Influencer & Creator Management

- Own the complete influencer/creator function from research to final deliverables.
- Conduct daily creator research and identify relevant creators based on audience, content quality, positioning, and brand fit.
- Manage creator outreach, negotiations, selection, product mapping, briefing, follow-ups, approvals, and usage rights.
- Manage 30–40 influencer collaborations per month.
- Maintain and continuously build a solid, relevant creator pipeline.
- Proactively identify new creator and content opportunities and present recommendations to the Founder/Management.

6. Influencer-Led Campaigns

- Conceptualise and execute a minimum of 2 innovative influencer-led campaigns every month.
- Own the complete process from campaign ideation and creator selection to briefing, execution, approvals, launch, and performance review.
- Develop unique creator concepts that strengthen brand awareness, engagement, and product discovery.

7. Creative Team Management

- Direct and coordinate the Video Editor and Graphic Designer.
- Create clear and detailed creative briefs with objectives, references, deadlines, and expected outcomes.
- Set priorities and timelines for creative deliverables.
- Review all creative output and ensure it meets the required brand and quality standards.
- Provide constructive feedback and ensure timely execution.

8. Research & Insights

- Conduct regular competitor, category, consumer, and trend research.
- Track competitor activities, content strategies, campaigns, creator collaborations, and market trends.
- Convert research and insights into actionable brand, content, and campaign strategies.
- Monitor customer feedback, reviews, comments,



and audience behaviour to improve communication and brand experience.

MANDATORY REQUIREMENTS

- Minimum Age: 24 years.
- Minimum 3 years of full-time experience with product-based D2C / consumer brands.
- Agency-only experience will not be considered equivalent to product-based D2C experience.
- Strong hands-on experience in:
- Brand Strategy
- Social Media
- Influencer & Creator Management
- Campaign Planning
- Product Launches
- Content Strategy
- Strong understanding of D2C websites, Shopify, customer journeys, product positioning, and conversion-focused communication.
- Excellent visual judgement and strong understanding of brand aesthetics.
- Strong copywriting and messaging sense.
- Good understanding of consumer behaviour and audience psychology.
- Ability to independently manage multiple projects, timelines, and stakeholders.
- Must be comfortable taking ownership, giving clear feedback, rejecting weak creative work, and maintaining high brand standards.

PREFERRED EXPERIENCE

Candidates with experience in the following categories will be preferred:

Beauty | Personal Care | Home Care | Laundry Care | FMCG | Fashion | Lifestyle | Wellness | Consumer Products | Other High-Growth D2C Brands

WHAT WE ARE LOOKING FOR

We are looking for someone who is:

- Strategic yet highly hands-on
- Creative and commercially minded
- Strong in consumer understanding
- Proactive and trend-aware
- Confident in managing creators and creative teams
- Comfortable working in a fast-paced D2C environment
- Capable of taking complete ownership from idea → strategy → execution → performance analysis
- Focused on building a strong and consistent brand, not just generating content

APPLICATION REQUIREMENTS

Interested candidates should share:

- Updated CV
- Details of D2C/product-based brands previously worked with
- Portfolio and relevant campaign examples
- Influencer/creator campaign examples, if available
- Current CTC
- Expected CTC
- Notice Period

Candidates without 3+ years of relevant product-based D2C experience are requested not to apply.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Experience:

- BRAND STRATEGIST – D2C: 3 years (Required)

Work Location: Remote

📌 Brand Strategist (India)
🏢 Zenbuzz Media
📍 India