Business Strategist

About Us

We are a New Zealand technology startup developing xlchess, an online chess platform.

Employment Type

- Remote
- Standard working hours IST
- Full-time (reduced hours are also available)
- Permanent (Internships are also available)
- Flexible start date
- This position is open to candidates at all experience levels

Responsibilities

You will be involved in a wide range of marketing activities including social media management, content creation, graphic design, video editing, YouTube channel management, SEO, email marketing, Reddit and Discord community management, outreach, Kickstarter marketing, website content updates, analytics, paid advertising, and any other marketing activities.

Initially, you will be provided with explicit guidance and direction on your tasks. As you become more familiar, you will gradually be expected to work more independently and self-manage your responsibilities.

Why Join Us?

We are aiming to build something that will be the best in the world. You have the chance to be a part of it.

How to Apply

Attempt stage 1 and if you clear it, you will hear from us.

Submission Instructions

- Email your answer to: [email protected]
- Do not include any pleasantries.
- Keep your response under 50 words.
- Submit within 3 days

Question





Below is the original business strategy for developing a chess platform. Without changing the goal, if you could make one improvement or change to the plan to maximise the likelihood of success, what would it be?

Goal

Within 30 days, secure 25,000 USD in Kickstarter funding without spending any money on marketing or promotion.

Original Plan

- Partner with an existing chess YouTube channel.
- Use their audience to promote and launch the Kickstarter campaign.
- (The remaining parts of the original plan are not relevant to this assessment.)

Additional Details

- There are approximately 30 chess YouTube channels that could be suitable partnership candidates.
- The current outreach strategy is to email each channel using the publicly available business contact email listed on their YouTube channel.
- The Kickstarter funding goal is 25,000 USD, which is the estimated amount required to complete the project.

Sample Answer

Send customized proposal emails per channel based on their success rating.

- Expected funding = views × 3% conversion × $15 average spend
- So 56K views generates $25,000
- Then we send customized emails, “Since your average views are X, we estimate you can raise $25,000 with (56/X) videos”

Pay: ₹10,000.00 - ₹200,000.00 per month

Work Location: Remote

📌 Business Strategist (India)
🏢 XLChess
📍 India