KEY RESPONSIBILITIES

- Plan, manage, and optimize PPC campaigns across relevant advertising platforms
- Manage budgets, bids, keywords, targeting, and campaign performance
- Analyze key metrics including ROAS, ACoS, TACoS, CTR, CPC, and Conversion Rate
- Conduct keyword, search-term, competitor, and performance analysis to identify growth opportunities
- Develop optimization strategies to improve ROI, conversions, sales, and profitability
- Prepare performance reports and provide actionable insights and recommendations
- Communicate campaign performance and strategies with international clients and coordinate with internal teams
- Manage multiple client accounts while ensuring timely execution and deliverables
- Amazon Ads (added advantage): work with Sponsored Products, Sponsored Brands, and Sponsored Display; analyze Amazon Ads reports (ACoS, TACoS, ROAS, CTR, CPC, Conversion Rate) across international Amazon marketplaces such as US, UK, and EU.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 PPC Manager (Varanasi)
🏢 Bighatch Consulting Private Limited (Eservz)
📍 Varanasi