Responsibilities:

- Campaign Strategy and Planning:
- Develop comprehensive PPC strategies aligned with business goals.
- Conduct thorough keyword research and competitor analysis.
- Plan and execute advertising campaigns across various Amazon platforms (Sponsored Products, Sponsored Brands, Sponsored Display).
- Campaign Setup and Management:
- Create and optimize PPC campaigns to maximize ROI.
- Set up and manage bid strategies, budgets, and targeting parameters.
- Monitor and adjust campaign performance based on key performance indicators (KPIs) such as ACoS (Advertising Cost of Sales), CTR (Click-Through Rate), and conversion rates.
- Keyword Management:
- Perform ongoing keyword analysis and refinement.
- Identify high-performing keywords and negative keywords to enhance campaign efficiency.
- Implement keyword bidding strategies to improve ad placement.
- Ad Creative Optimization:
- Collaborate with creative teams to develop compelling ad copy and visuals.
- Test and iterate on ad creatives to improve click-through and conversion rates.
- Ensure alignment between ad content and product messaging.
- Data Analysis and Reporting:
- Utilize analytics tools to track and analyze campaign performance.




- Generate regular reports, highlighting key metrics and insights.
- Provide recommendations for optimization based on data analysis.
- Market and Industry Research:
- Stay informed about industry trends, Amazon algorithms, and competitor activities.
- Adjust strategies based on changes in the e-commerce landscape.
- Cross-Functional Collaboration:
- Collaborate with product managers, marketing teams, and other stakeholders to align PPC strategies with overall business objectives.
- Provide insights and recommendations for product listings and promotions.

Qualifications:

- Proven experience in managing Amazon PPC campaigns.
- In-depth knowledge of Amazon Advertising platform and best practices.
- Strong analytical skills and proficiency in data-driven decision-making.
- Familiarity with e-commerce and online retail trends.
- Excellent communication and collaboration skills.
- Certifications in Amazon Advertising or related fields are a plus.

Job Type: Full time

Benefits:

- Work from home

Experience:

- total work: 1 year (Preferred)

Work Location: Remote

📌 Amazon PPC Manager (India)
🏢 Big Internet Seller Service
📍 India