Performance Marketing Expert

Experience: 3+ Years
Location: Kalamassery, Kochi, Kerala
Employment Type: Full-time

About the Role

Brandloom Club is looking for an experienced Performance Marketing Expert with strong hands-on experience in online product marketing and e-commerce sales.

We are specifically looking for someone who has managed the complete online sales journey—from product positioning and campaign planning to traffic generation, conversion, online payment/order processing, and revenue tracking.

The ideal candidate should understand how to build and optimise campaigns with a transparent focus on sales and ROI, rather than focusing only on leads, clicks, or engagement.

Key Responsibilities

- Plan and execute performance marketing campaigns focused on online sales and revenue growth.
- Manage and optimise Meta Ads, Google Ads, and other relevant performance channels.
- Develop strategies for customer acquisition, conversion, remarketing, and retention.
- Understand the complete online customer journey:
- Ad → Landing Page/Website → Product → Add to Cart → Checkout → Payment → Order → Repeat Purchase
- Analyse website and campaign performance to identify conversion bottlenecks.
- Optimise campaigns based on ROAS, CAC, CPA, conversion rate, AOV, CTR, CPC, CPM, and revenue.
- Conduct audience research, competitor analysis, and product-market analysis.
- Develop and test different ad creatives, audiences, offers, landing pages, and campaign structures.
- Set up and monitor conversion tracking, pixels, events, analytics, and attribution.
- Work closely with creative, content,



web development, and client teams to improve overall campaign performance.
- Prepare regular performance reports with actionable insights.
- Identify opportunities to scale successful campaigns while maintaining profitability.

Requirements

- Minimum 3 years of hands-on experience in Performance Marketing.
- Proven experience managing online product marketing and e-commerce campaigns.
- Strong experience in Meta Ads and Google Ads.
- Experience managing campaigns where the complete customer journey and purchase happen online.
- Strong understanding of e-commerce platforms, websites, landing pages, payment journeys, and conversion optimisation.
- Good understanding of ROAS, CAC, CPA, AOV, conversion rate, CTR, CPC, CPM, LTV, and attribution.
- Experience with Google Analytics/GA4, Meta Pixel, Conversion API, Google Tag Manager, and other tracking tools is preferred.
- Strong analytical and problem-solving skills.
- Ability to work with revenue and profitability as the primary business objectives.

What We're Looking For

We're not looking for someone who simply knows how to run ads.

We're looking for someone who understands:

Product → Audience → Ad → Website → Conversion → Purchase → Revenue → Repeat Customer

If you have successfully taken an online product from campaign launch to actual online sales and revenue, we would love to hear from you.

Apply with your updated CV and, if available, share examples of e-commerce campaigns you've managed along with key performance results.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kalamassery)
🏢 BRANDLOOM CLUB
📍 Kalamassery