16 Aug
|
Aditya Birla Group
|
India
16 Aug
Aditya Birla Group
India
Job DescriptionJob DescriptionJob PurposeManaging TPD sales activities in the designated market through various channels like Brokers, Corporate Agents, and Banks to ensure that the business plan is met or exceeded. This will include regular engagement with the partners to deepen the relationship, driving the sales through team members to ensure that they meet their targets.Job Context & Major ChallengesJob Context: Job Challenges:ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of Health Insurance for All, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer's experience of our proposition is continuous and seamless.ABHI's unique offering to market includes proposition includes -A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthyA Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus,
ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products.ABHICL's vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experience of its customers & employees.Key Challenges for the role -Gaining greater mindshare of partners in a multi-partner architecture. In the new open architecture, a partner gives access to limited channels or geography. This consequently leads to sharing of the same revenue pie and thereby reduced revenue from each partnerManaging multiple relationships - and thereby managing differing partner expectations across a wide spectrum of customer segments and reach.Drive POS activation: With multiple products being available to a POS, and because of low ticket size it is important to ensure interest of POS among the wide spectrum of products available and achieve month on month activation.Key Result AreasKRA (Accountabilities)
(Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Driving sales via Various partners for TPD salesContinuous interaction with brokers and other intermediariesObtaining quote request from market & Delivering them on time to the client/partnersPeriodic tracking of business volumes and growth. Seek and ensure support from various stake holders to ensure achievement of business targetsKRA2Partner engagement and AcquisitionsUnderstand market dynamics and offering of other manufacturers to the channel partnersTake regular feedback from channel partners to help innovate products and provide solutions at an organizational levelPursue client specific requirement along with channel partners to support conversionKRA3Maintaining PipelineManaging a pipeline to achieve desired numbers ant to continuously updating the sameKRA4P & LManaging Overall P&L; of the portfolio and deliver planned business output in desired product mix and qualityWorking with product team to focus on conversions and retention of profitable clientsWeekly tracking of business growth. Seeking support from various stake holders towards closure of businessKRA5Enable sales force to ensure productivity and retentionEnsure communication of progression plans and incentives, thereby align expectations of team and incentivize team to perform at optimal levels. Objectives.KRA6Renewal persistencyDecoding client's requirement, pain points and prospect areasProviding need based solutions to clients to increase stickiness.This would involve building & strengthening relationships across various stakeholders within the company, in the concerned partner to ensure that the offering we propose, meets their expectations.KRA7Identify and develop a team of sales professionals for the ChannelRecruit the best talent from the available clutterCoach and Develop team membersBuild People capability
📌 Area Sales Manager - Ahmedabad - Creditor (India)
🏢 Aditya Birla Group
📍 India