16 Aug
|
Bajaj Finserv Health
|
Pune
16 Aug
Bajaj Finserv Health
Pune
Job DescriptionLocation Name: Pune Corporate Office - MantriJob PurposeTo lead the end-to-end build, monitoring and performance management of digital assets across App and Web channels, drive business numbers and digital KPIs, establish KPI dashboards, govern UI/UX design and customer experience, and leverage research-led insights to improve digital adoption, engagement and conversion for the business channel.Duties And Responsibilities(Accountabilities associated with the job)- Digital Asset Build and Platform Governance- Own App and Web digital asset roadmap, build priorities and enhancement governance in line with business objectives.- Drive requirement finalization, platform improvements, journey enhancements and timely delivery with Product, IT and Business teams.- Monitor stability, scalability, customer impacting issues and release performance for digital assets.- Ensure post Go-Live monitoring and adoption tracking for all new features and journeys.- Business Performance and KPI Ownership- Own channel-wise business numbers including leads, conversion, disbursals, revenue and digital adoption metrics.- Review performance trends and identify improvement opportunities across acquisition, engagement and conversion journeys.- Drive corrective actions where performance is below plan and ensure business outcomes are tracked through governance forums.- KPI Dashboards and Analytics Governance- Define, build and monitor KPI dashboards covering traffic, funnel health, conversions, journey drops, business numbers and feature adoption.- Ensure data accuracy, metric definitions and reporting consistency with Analytics and Data teams.- Share periodic insights,
dashboards and leadership updates for decision making and course correction.- Customer Experience and UI/UX Design Governance- Own end-to-end customer experience across App and Web journeys and identify friction points impacting adoption or conversion.- Collaborate with Design, Product and Technology teams to improve UI/UX, journey flow, communication and usability.- Drive customer-first design standards and ensure consistency of experience across digital assets.- Customer Research and Market Intelligence- Lead customer research, usability studies, feedback analysis and competitor benchmarking for digital channels.- Convert research insights into actionable product, journey and business improvement initiatives.- Evaluate emerging digital trends and best practices relevant to BFSI, FinTech and consumer platforms.- Stakeholder and Cross-Functional POD Management- Lead cross-functional POD comprising PO Lead, PMG/Business, KPI Monitoring, DCX/UI-UX, Research and Managers.- Engage with Business, IT, COE, PMG, Analytics, Marketing, Operations, Risk, Legal and Compliance teams for aligned delivery.- Conduct governance reviews, resolve dependencies and escalate risks impacting timelines, business outcomes or customer experience.- Team Development- Establish role clarity, performance expectations and review rhythm for POD leads and managers.- Coach and develop team members on digital product management, analytics, customer experience and stakeholder management.Key Decisions / DimensionsFollowing Decisions Are Taken By The Role- Prioritization of App and Web digital roadmap,
platform enhancements and customer journey improvements.- Recommendations on UI/UX changes, feature launches, digital experiments and research-led improvements.- Corrective actions on business KPI deviations, funnel drops and customer-impacting issues.- Resource allocation and governance rhythm across POD leads and managers.|- Digital business portfolio managed through App and Web channels; ownership of channel business performance, conversion and KPI delivery.Major ChallengesBalancing aggressive digital business growth expectations with customer experience, platform stability and regulatory requirements.- Managing multiple stakeholder priorities across Business, Product, Technology, Analytics, Operations and Compliance teams.- Ensuring timely release execution while maintaining quality, data accuracy and post-launch performance monitoring.- Translating customer research and digital insights into measurable business outcomes.QualificationsRequired Qualifications and Experience- Graduation in Engineering, Technology, Management, Business or related discipline.- Post-Graduation / MBA preferred.Work Experience- Minimum 10 - 15 years of experience in Digital Product Management, Digital Platforms, Customer Experience or Digital Transformation.- Strong experience in BFSI / FinTech / Digital Lending / Consumer Internet platforms.- Robust understanding of App and Web platform management, product lifecycle, agile delivery and business analytics.- Proven experience in managing cross-functional stakeholders and leading multi-disciplinary teams.Functional Knowledge- Digital product management, KPI dashboarding, UI/UX governance, customer research, funnel analytics, business performance monitoring and stakeholder management.
📌 Lead - Digital Platforms And Consumer Ai/Senior Lead - Digital Platforms And Consumer Ai (Pune)
🏢 Bajaj Finserv Health
📍 Pune