Company Description Virkab Media Private Limited is a digital and social agency group focused on driving performance-led growth and meaningful brand–consumer connections. The team specializes in digital marketing, influencer marketing, paid media strategies, media buying, content creation, and social media management. With a strong emphasis on innovation and excellence, Virkab Media works to redefine how brands engage with their audiences. The company is dedicated to building experiences that resonate and endure, rather than just running short-term campaigns. Professionals joining Virkab Media become part of a cooperative environment that aims to reshape the digital landscape.
Role Description The Influencer Marketing Manager is a full-time, on-site role based in Faridabad. This role involves identifying, evaluating, and onboarding influencers across platforms, negotiating collaborations, and managing end-to-end influencer campaigns. The person in this role will design influencer strategies aligned with client goals, brief creators, oversee content production, and ensure timely deliveries and approvals. Day-to-day responsibilities include coordinating with internal teams (creative, social media, performance marketing), tracking campaign performance, reporting on results, and optimizing future campaigns based on data and insights.



The Influencer Marketing Manager will also maintain strong relationships with influencers and agencies, stay current with social platform trends, and contribute to new campaign concepts and pitches.
Qualifications

- Demonstrated experience in influencer marketing, including sourcing, negotiating, and managing creator collaborations.
- Strong knowledge of social media platforms (Instagram, YouTube, Facebook, Snapchat, emerging channels) and digital marketing fundamentals.
- Ability to develop campaign strategies, manage budgets, and interpret performance data to drive optimization.
- Excellent communication, relationship management, and collaboration skills for working with influencers, clients, and internal teams.
- Solid organizational and project management skills, with the capacity to manage multiple campaigns and deadlines.
- Comfort with basic analytics tools and reporting (platform insights, spreadsheets, dashboards); familiarity with influencer marketing tools is an advantage.
- Creative mindset with an understanding of content trends, audience behavior, and brand storytelling.
- Bachelor's degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
- Prior agency experience or work with consumer brands in digital and social media is preferred.

📌 Influencer Marketing Manager (India)
🏢 Virkab Media
📍 India