Short Summary

Skills: Excellent written communication skills. Strong understanding of product marketing, SEO, AEO, and AI tools

Experience: 2-4 years of experience in product marketing for a SaaS product

Office location: Gurgaon, at Platina Tower, near Sikanderpur metro station, DLF Phase 1

Company website: https://www.sumtracker.com

About the Company

Sumtracker is a fast-growing SaaS startup revolutionising inventory management for e-commerce businesses worldwide. Founded by IIT Delhi alumni Ankit and Kush in 2022, we support a global client base across the US, UK and Australia.

We're building the future of inventory management - from real-time stock sync across channels to AI-powered forecasting and intelligent automation.

Join us as we make a real difference in the lives of online sellers!

About the Role

We're looking for someone who wants to own product marketing end-to-end - not as part of a bigger team with layers of review, but as the person fully responsible for it, start to finish.

This is an individual contributor role in structure, but a leadership role in practice. You won't be managing people, but you will be running the function: setting the direction, deciding what to prioritise, and being accountable for the outcomes. Nobody will hand you a playbook to execute - you'll build your own, test it against real results, and keep sharpening it.

If you enjoy writing, experimenting with AI tools, and creating content that ranks and converts, we'd love to hear from you!

How we work

- Full ownership, not a hand-off role.



You take an idea from should we do this all the way to here's what happened and here's what we do next. No waiting on approvals to move
- Open canvas. You can build the processes that work for the company. We care about the outcome, not how closely you stuck to a template
- Use AI tools to get the job done. Using AI tools for marketing tasks is highly encouraged
- Direct access to the founders. Ideas go straight to decisions, without layers in between

Responsibilities

This is a high-ownership individual contributor role

- Own positioning and messaging: Define how Sumtracker is positioned across the website, app stores, and all customer-facing touchpoints
- Lead go-to-market for launches: Plan and execute launches for new features, plans, and integrations - messaging, channels, timeline, and success metrics
- Build competitive intelligence: Track competitor positioning, pricing, and features. Maintain comparison pages and battle cards
- Create high-converting product content: Write product pages, case studies, feature announcements, and email campaigns that educate and convert
- Drive SEO and AEO growth: Own keyword strategy, content calendar, and optimisation for both traditional search and AI-powered search
- Develop customer stories: Work with customers to create case studies, testimonials,



and use-case content that builds trust
- Leverage AI tools: Use Claude and other contemporary tools for research, drafting, analysis, and workflow automation
- Measure and iterate: Track launch and content performance. Use data to decide what to double down on and what to drop
- Build scalable processes: Create systems and templates so marketing output scales without proportional effort

Qualifications

- Proven Experience: 2–4 years in product marketing at a B2B SaaS company. Bonus if in e-commerce, inventory, or the Shopify ecosystem
- Strong Writing Skills: Exceptional written English - you'll write positioning docs, landing pages, launch emails, and comparison pages yourself
- Strategic Thinking: Ability to connect product capabilities to customer pain points and turn them into compelling messaging
- SEO Knowledge: Solid understanding of SEO fundamentals, keyword research, and content optimisation
- AI-First Mindset: Comfortable using AI tools like Claude for research, drafting, and workflow automation
- Ownership-Driven: Able to work independently, prioritise ruthlessly, and manage multiple projects without hand-holding

Work Policy

We are an in-office company with a 5-day work week

Why should you join us

- Competitive compensation: Attractive salary with annual increments
- Growth opportunities: Take on a pivotal role with full ownership, accelerating your career
- Global exposure: Work with customers across the US, UK, Australia, and more
- Cutting-edge work: Solve real problems using AI and modern tools

📌 Product Marketing Lead (Gurugram)
🏢 Sumtracker Software
📍 Gurugram