Hiya India (hiyaindia.in) is a fragrance and essential oils business with 7 years of B2B supply history — we
currently cater to approximately 2,000 personal care companies through our in-house manufacturing setup.
Building on that foundation, we are now venturing into supplying fragrance oils for candles and diffuser oils,
entirely B2B, through both digital (website) and offline distribution channels. We piloted this category 5-6
months ago and are now ready to expand it at scale. Our sister concern, BRM Chemicals, stocks complementary
products including candle wax, soap bases, colourants, and clay.

About the Role
We are building a focused push into the candle and diffuser fragrance category — targeting DIY makers, gifting
companies, and infrastructure buyers (HORECA, coworking spaces, office buildings for diffuser oils) through
both our website and offline distribution. This role owns that category's growth, starting hands-on in NCR
(visiting stores, manufacturers, and distributors directly) with a clear path to expand into additional states within
the first few months.



This is not a desk role — you will be selling, negotiating, and closing deals on the ground,
while also coordinating with our online growth team to make sure every channel is pulling toward the same
number.

What We're Looking For
•2–4 years of experience in sales, category growth, or business development.
•Experience across both D2C/online sales and offline/field sales — this hybrid background is the single most
important qualifier for this role.
•Prior ownership of a P&L;, or a small category/territory sales number, is a solid plus.
•Comfortable on the ground — visiting stores, meeting distributors, and closing deals face to face, not just
managing from a dashboard.
•Understands both how website sales work (leads, conversion, AOV) and how offline distribution deals get
done.
•Self-driven, comfortable with ambiguity, and motivated by owning a number rather than being handed a
checklist.

Key Resul

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