About WrkTalk

WrkTalk is a privacy-first, on-premises or cloud-agnostic corporate communication platform with Gen AI capabilities. Enterprises run it entirely inside their own infrastructure, which means their internal communication never touches a third party's servers or a foreign jurisdiction. We sell to regulated sectors — banking, financial services, insurance, defence and large Indian enterprises. Clients include Adani Group, Airtel, L&T; Finance, Shriram Finance, Vedanta Group, TATA AIA, etc.

We are founder-led on sales and sell top-down, to CXOs and promoters. Deals are large, considered and relationship-driven.

The role

This is our first marketing hire, and it owns the function end to end — strategy and execution both. There is no team below you and no agency behind at this point.

The single overarching mandate is this: today, outside the rooms we have personally walked into, almost nobody knows WrkTalk exists. We have marquee clients, a strong revenue stream, a genuinely differentiated product but no public presence to match. Changing that — establishing WrkTalk in the market's mind as a serious, successful Indian technology product company — is the job.

Underneath it, the work has two halves. One is building the credibility layer: the material, the proof and the public presence that make a CISO or a promoter take us seriously before we walk into the room. The other is generating access: getting us onto industry platforms, into analyst coverage and in front of senior audiences we do not already know.

Both halves matter equally. The second is the one that gets neglected, because nobody chases you for a roundtable that does not yet exist. We will protect time for it deliberately.

What you will own

Brand and mindshare

Build WrkTalk's public identity from a near-standing start.



Define the narrative — an Indian company solving a sovereignty and privacy problem that global platforms structurally cannot — and make it visible consistently across every surface we own and every platform we can earn. Startup and technology media, award and recognition programmes, ecosystem forums, and a steady drumbeat of credible news. The test is straightforward: a CIO who has never met us should recognise the name.

PR

Get a PR agency onboarded. Consistent Founder bylines and thought-leadership placements. Client press releases. Working relationships with journalists covering BFSI, technology and security. Inclusion in Indian analyst reports and product landscapes.

Industry bodies and events

Own our DSCI relationship end to end — speaking slots, co-authored POV papers, inclusion in product landscape reports. Build equivalent relationships with IBA, FIDC, AMFI, ANMI and regional bodies. Maintain a rolling 12-month event calendar with a clear go or no-go recommendation on each, and run our presence at the ones we do.

Own-property events

Design and run closed-door CISO roundtables and executive briefings — small, high-quality rooms rather than large webinars.

Collateral and positioning

Product and Control Tower brochures. Segment one-pagers for BFSI, defence and energy. Case studies on marquee clients. Architecture and security whitepapers. A deck library with tuned variants for CISO, CIO, promoter and non technical audiences.

Digital

Own our corporate website – publish a case studies/ whitepapers, security page, a compliance page (DPDP, GDPR, CERT-In), customer proof, careers page, etc. Get listed on multiple platforms such as TechJockey. Narrow, intent-led SEO on a small set of terms that matter. LinkedIn company page plus profile build-out.



Profile boost for the founders and sales leadership by consistent publishing rhythm. No paid spend in year one.

Competitive and regulatory intelligence

Maintain battlecards on WhatsApp, Teams, Meet, Lark and Zoho Cliq, Botim, Rocket Chat, etc. Track RBI, SEBI, DPDP Act and CERT-In developments, and convert each relevant one into a sales-usable hook within a week of publication.

How the role is measured

Not on MQLs or impressions. On:

- Unprompted recognition of WrkTalk in target accounts and in the ecosystem
- Speaking slots and POV placements secured
- Industry association relationships activated and what they produced
- Press releases and analyst or landscape inclusions published
- Senior-quality attendance at our own events
- Turnaround time and sales-readiness of collateral

Who we are looking for

• 8+ years in B2B marketing, with meaningful time in enterprise technology, cybersecurity or BFSI-facing products

• Has personally run an industry association relationship or a closed-door executive event — not only produced material for someone else who did

• Writes well enough that a whitepaper or byline goes out with light editing

• Comfortable being the entire function, doing the strategy and the follow-up emails on the same day. Uses GenAI tools heavily.

• Understands a long, top-down, relationship-led enterprise sale and does not try to force a volume-marketing playbook onto it

• Fluent in the regulatory vocabulary of different regulated industries/ sectors, or able to get there quickly

Why this is worth doing

You will define how a category-creating Indian privacy product presents itself to the world's largest enterprises and to the governments, at the point where the decisions are still yours to make.

Most rewardingly, a successful popularization of a global technology product across the world will catapult you personally into a new orbit occupied by leading marketeers who command global recognition.

📌 Marketing Lead (Navi Mumbai)
🏢 WrkTalk DigiSec AI
📍 Navi Mumbai