CAREER OPPORTUNITY

Company Profile

Vilas Transcore Limited, having a robust presence in Vadodara since 1996, is engaged in the manufacturing of Transformer Radiators, CRGO Products, and Transformer Components. We are looking for a dynamic, strategic, and result-oriented Marketing Head to lead our Marketing & Sales function and drive business growth across domestic and potential international markets.

Position Marketing Head

Industry PreferenceCRGO / Electrical Steel / Transformer Manufacturing / Transformer Components / Transformer Radiators / Copper Products / Electrical Equipment / Engineering Manufacturing

QualificationBachelor's Degree in Engineering / Mechanical / Electrical / Metallurgy / Business Administration or equivalent Preferred QualificationMBA in Marketing will be an added advantage

Experience15+ years of overall experience, preferably with 8+ years in a senior Marketing / Sales leadership role

Job Summary

The Marketing Head will be responsible for developing and executing the overall Marketing, Sales, and Business Development strategy of the company. The role requires strong leadership experience and a proven track record in B2B industrial sales, customer relationship management, business development, market expansion, and strategic account management.

The incumbent will be responsible for generating new business opportunities, developing and maintaining key customer relationships, increasing market share, achieving sales and order booking targets, managing the marketing team, monitoring market trends, and identifying new markets and product opportunities.

The ideal candidate should have strong experience in one or more of the following industries: CRGO, Electrical Steel, Transformer Manufacturing, Transformer Radiators, Transformer Components, Copper Products, Electrical Equipment, or Engineering Manufacturing.

Key Responsibilities1. Business Development & Sales Growth

- Develop and implement effective marketing and business development strategies.

- Achieve annual, quarterly, and monthly sales and business targets.

- Identify new customers, markets, projects, and business opportunities.

- Develop business with Transformer Manufacturers, OEMs, EPC Companies, Utilities, Electrical Contractors, and other industrial customers.

- Increase market penetration for CRGO products, Transformer Radiators, Copper Products, and other Engineering Components.

- Develop strategies for customer acquisition, retention, and long-term business growth.

- Build a strong pipeline of enquiries, projects, and future business opportunities.

- Drive enquiry conversion and increase order booking.

2. Customer Relationship Management

- Build and maintain strong relationships with existing and potential customers.

- Regularly visit key customers to understand their technical, commercial, and delivery requirements.

- Handle important customer negotiations and finalize major business opportunities.

- Develop long-term relationships with OEMs, key accounts, and strategic customers.





- Resolve commercial and customer-related issues in coordination with internal departments.

- Ensure high levels of customer satisfaction, repeat business, and customer retention.

- Handle customer complaints and ensure timely resolution of critical issues.

3. Market Intelligence & Business Strategy

- Monitor market trends, competitor activities, pricing, customer demand, and industry developments.

- Conduct market analysis for CRGO, Copper, Transformer Radiators, Transformer Components, and other Engineering Products.

- Identify opportunities for new products, market expansion, and business diversification.

- Provide regular market intelligence and strategic recommendations to the CMD and Management.

- Develop region-wise, customer-wise, and product-wise growth plans.

- Analyze competitor strengths, pricing strategies, and market positioning.

- Identify emerging market opportunities and potential strategic partnerships.

4. Pricing & Commercial Negotiations

- Develop competitive and profitable pricing strategies in coordination with Management and Costing teams.

- Lead commercial negotiations with key customers and strategic accounts.

- Ensure profitable order booking and healthy contribution margins.

- Monitor raw material price fluctuations, particularly CRGO and Copper, and assess their impact on product pricing and profitability.

- Support the preparation and finalization of quotations, tenders, and commercial offers.

- Review commercial terms, payment conditions, delivery schedules, and other key order requirements.

- Ensure proper approval and control of special pricing and commercial commitments.

5. Team Leadership & Performance Management

- Lead, guide, and develop the Marketing and Sales team.

- Set individual and departmental targets and monitor performance regularly.

- Conduct regular review meetings and ensure timely follow-up of leads, enquiries, quotations, and customer visits.

- Train team members on product knowledge, customer handling, negotiations, and market development.

- Mentor and develop future marketing leaders within the organization.

- Build a high-performance, accountable, and result-oriented marketing culture.

- Monitor team productivity and take corrective action wherever required.

6. Coordination with Internal Departments

- Coordinate closely with Production, PPC, Purchase, Design, Quality, Dispatch, Finance, and other departments.

- Ensure timely communication of customer specifications, technical requirements, and delivery commitments.

- Monitor order execution from enquiry and quotation stage through production and dispatch.

- Participate in production and delivery planning for major customers and priority orders.





- Coordinate for timely resolution of customer complaints, quality concerns, and service issues.

- Ensure alignment between sales commitments and operational capabilities.

7. Tender & Key Account Management

- Identify relevant tenders, projects, and business opportunities.

- Review and support the preparation of technical and commercial bids.

- Lead commercial discussions for major tenders and strategic projects.

- Develop and manage key accounts and strategic customers.

- Maintain a strong pipeline of upcoming projects and business opportunities.

- Track enquiry conversion, quotation status, order booking, and tender performance.

- Develop account growth plans for major customers.

8. MIS, Forecasting & Reporting

- Prepare and present monthly Marketing and Sales reports to the CMD and Management.

- Monitor enquiry status, quotation value, order booking, sales achievement, pending orders, customer visits, and collections.

- Prepare monthly, quarterly, and annual sales forecasts.

- Participate in the preparation of annual marketing and sales budgets.

- Maintain accurate customer, market, competitor, and business opportunity data.

- Use CRM, ERP, SAP, or other business management systems for effective marketing management.

- Present key business risks, market developments, and growth opportunities to Management.

Desired Skills & Competencies

- Strong experience in B2B Industrial Marketing and Business Development.

- In-depth knowledge of CRGO / Electrical Steel / Transformer Industry / Transformer Radiators / Transformer Components / Copper or Engineering Products.

- Excellent leadership and team management capabilities.

- Strong business development and key account management skills.

- Excellent commercial negotiation and decision-making abilities.

- Strong understanding of pricing, costing, margins, and profitability.

- Ability to analyze market trends and develop effective growth strategies.

- Experience in handling OEMs, EPC Companies, Utilities, and Industrial Customers.

- Excellent communication, presentation, and interpersonal skills.

- Strong problem-solving, analytical, and strategic planning abilities.

- Proficiency in MS Office, CRM, SAP will be an added advantage.

- Willingness to travel extensively for customer visits, business development, exhibitions, and market expansion.

Why Join Vilas Transcore Limited?

- Opportunity to lead the Marketing & Sales function of an established engineering and manufacturing organization.

- Strategic role with direct exposure to the CMD and senior management.

- Chance to drive business growth across CRGO Products, Transformer Radiators, Transformer Components, and other Engineering Products.

- Professional growth and leadership development opportunities.

- Competitive salary and benefits as per company policy and industry standards.

We invite experienced and result-oriented Marketing Leaders with a strong background in the Transformer, Electrical, Copper, CRGO, or Engineering Manufacturing Industry to join our growth journey.

📌 Marketing Head (Vadodara)
🏢 Vilas
📍 Vadodara