1) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section (Max 3975 Characters)

Organization Context:
Aditya Birla Capital Limited. ABCL is registered with RBI as a Systematically Key Non-Deposit accepting Non-Banking Finance Company (NBFC). ABCL is one of the top private diversified NBFCs in India. As of 31-Mar’25, ABCL has a pan-India presence with 450 branches and a lending book of Rs. 1.2 Lack Crores.

ABCL offers end-to-end lending solutions to a diverse set of customers - Retail, HNI, MSMEs, and Mid & Large Corporates through secured as well as unsecured loan products. The diverse range of lending products includes Retail Small Ticket Secured and Unsecured Loans, Unsecured Personal Loans, Unsecured Business Loans, Health & Education Loans, Digital B2B2C and B2B2B Small Ticket Loans, Small Business Secured Loans, Loans Against Property (LAP), Lease Rental Discounting (LRD), Construction Finance (to Real Estate Developers), SME Loans,



Capital Markets Loans (Loan Against Shares), Supply Chain Finance, Mid and Large Corporate Loans, and Infrastructure Finance loans. ABCL also has a Wealth Management division.

ABCL is rated “AAA” by India Ratings, ICRA and CARE (reaffirmed in 2020). ABCL secured the ABG Business Excellence Award in 2017 (Silver), and 2015 (Bronze), and multiple other Awards on forums like CII.

Business Context:
The Credit Function at ABFL plays a pivotal role in enabling responsible retail lending across a vast and diverse geographical footprint. With over 420 branches covering 12,500+ pincodes, the team supports exponential customer growth driven by both direct channels and lending service partnerships. This expansion demands robust credit evaluation and risk management capabilities.To meet the scale and speed of operations, the department has embraced advanced technology, including new APIs, STP

📌 Area Credit Manager (Jodhpur)
🏢 Financial services
📍 Jodhpur