Overview

Role: Associate Director / Director – Analytics Strategy (Media)
Location: [Mumbai / Bangalore]
Team: Analytics & Solutions / Media Strategy

Role Overview
We are looking for a Strategy Director with a strong analytics orientation, who can bridge the gap between advanced analytics (MMM, measurement) and real-world media decisions.
This role is not about building models—it is about making models useful.
You will work at the intersection of:
- Marketing effectiveness (MMM, attribution, experimentation)
- Media strategy (planning, allocation, optimization)
- Client leadership (local + regional teams)

The core mandate:
Translate analytics outputs into clear, actionable media recommendations that drive business outcomes.

Key Responsibilities
- MMM Translation & Strategy
- Interpret MMM outputs (ROI curves, saturation, carryover, channel contributions)
- Convert findings into:
- Budget allocation recommendations
- Channel mix strategies
- Flighting / phasing guidance
- Build “so what / now what” narratives for clients
- Analytics-led Media Strategy
- Partner with media teams to:




- Integrate MMM insights into planning cycles
- Drive data-backed decision frameworks
- Move teams from:
- reporting → insight → action
- Client & Market Engagement
- Work closely with local market teams (APAC)
- Present complex analytics in easy, business-friendly language
- Act as a trusted advisor to clients on marketing effectiveness
- Cross-functional Collaboration
- Interface with:
- Data science / MMM teams
- Media planning & buying teams
- Product / platform teams
- Ensure alignment between:
- model outputs
- planning inputs
- execution realities
- Thought Leadership
- Build POVs on:
- Agile MMM
- Measurement evolution
- Media effectiveness frameworks
- Contribute to internal capability building and client conversations

What We’re Looking For
Experience
- 8–12+ years in:
- Media strategy (this is must)
- Analytics consulting / marketing effectiveness
- Strong exposure to:
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📌 PG India (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai