Overview

ROLE AT A GLANCE:
Support and own assigned brand/category workstreams end to end - covering brand planning, consumer and Distributor insight, campaign execution, portfolio and innovation projects, launch readiness, business tracking and post-launch learning. The role is not limited to innovation coordination; it is an Assistant Brand Manager role expected to build strong marketing thinking, execution discipline and commercial ownership for the assigned portfolio.

Key Responsibilities
- Track brand/category performance across sales, volume, mix, penetration, repeat, cross-sell, campaign metrics and Distributor feedback; surface issues and recommended actions.
- Translate consumer, Distributor, category, competitive and trend inputs into sharp chance notes, brand actions, concept directions and communication briefs.
- Own assigned innovation, renovation, packaging, activation and launch workstreams from brief to market readiness and post-launch review.
- Develop concept notes covering target consumer, need state, proposition, RTBs, usage routine, claims direction,



pack logic, price-pack inputs and Associate pitch angle.
- Support brand plans, campaign calendars, content briefs, launch decks, digital assets, FAQs, usage guidance and Distributor-facing product stories.
- Coordinate with R&D;, Regulatory, Quality, Supply Chain, Finance, Legal, Medical/Scientific, Sales, Training, Digital, Global Category teams and agencies to close projects on time.
- Maintain stage-gate trackers, artwork/claims/sample approval trackers, budget/PO trackers, project dashboards and escalation notes for open risks and decisions.
- Ensure all brand communication, product claims, launch assets and field-facing content are simple, compelling, compliant and easy for Associates to use.
- Capture early market feedback, identify launch or communication gaps and recommend corrective actions to improve adoption and repeat.

Key Deliverables
- Monthly brand/category performance dashboa

📌 Assistant Manager, Brand Marketing (Bengaluru)
🏢 Herbalife
📍 Bengaluru