Vice President of Marketing & Growth
Location: Hyderabad
Reporting to: Managing Director & Executive Director
Experience: 10–15+ years in enterprise B2B marketing leadership
About Posidex Technologies
Posidex Technologies is a deep-tech
enterprise product company operating at the intersection of customer data
management, identity intelligence, and privacy-first platforms.
Our Track Record:
- 20+ years of enterprise deployment experience
- 200+ organizations trust Posidex for
mission-critical data operations
- Clients include tier-1 banks, insurance
companies, and Fortune 500 enterprises across APAC & Middle East
- 95%+ customer retention rate reflecting
product-market fit and enterprise trust
- Multiple patent-pending innovations in
searchable encryption and privacy-preserving data matching
Our Products: Through platforms such as Customer
360, Customer MDM, and PII Data Vault with Searchable
Encryption, Posidex helps enterprises drive growth, strengthen customer
experience, reduce fraud, and ensure regulatory compliance across financial
services, healthcare, telecom, and other regulated industries.
Our Growth Stage: Following strong product-market
fit validation and sustained profitability, Posidex is entering an aggressive
growth phase targeting 3x revenue expansion over the next 36 months. We're
scaling our go-to-market engine to capture the inflection point in
privacy-first enterprise data infrastructure.
Our Culture: Posidex combines deep technical
innovation with a culture of ownership, long-term thinking, and sustained
execution excellence. Our average employee tenure is 7+ years. We operate with
low politics, high accountability, and direct access to leadership.
This is a
builder's culture, not a corporate bureaucracy.
Why This Role Matters Now
Privacy-first data infrastructure is at
a category inflection point. Regulations like GDPR, DPDP Act, and
industry-specific compliance requirements are forcing enterprises to rethink
how they manage customer data. Traditional MDM solutions weren't built for this
world.
Posidex has the technical depth and
enterprise deployment experience to own this category. What we need is a
marketing leader who can translate that advantage into market leadership.
This is not a brand maintenance role.
This is a category creation and revenue acceleration role designed
for a builder who:
- Thrives in ambiguity and creates clarity
through strategy
- Enjoys shaping markets rather than operating
within them
- Measures success in pipeline dollars, not
brand impressions
- Wants equity upside from scaling a proven
product in a massive market
Role Overview
As Vice President of Marketing &
Growth, you will own and build Posidex's entire marketing engine from
positioning to pipeline.
Your Primary Accountability:
Generate $15M+ in qualified pipeline in Year 1, scaling to $40M+
by Year 2, while establishing Posidex as the category leader in
privacy-first enterprise data management.
You will work directly with the CEO,
Sales VP, and Product leadership to align marketing strategy with revenue
targets. You'll build a lean, high-performance team and operate with full
ownership over budget, strategy, and execution.
Your Success Will Be Measured By:
1. Pipeline generation (volume, quality,
velocity)
2. Sales cycle reduction and win-rate improvement
3. Category visibility and analyst recognition
4. Marketing ROI and CAC:LTV optimization
5. Team performance and capability building
Key Responsibilities
1. Demand Generation & Pipeline Acceleration (40% of your focus)
Build a predictable, scalable pipeline engine that directly enables revenue growth.
Year 1 Targets:
- Generate $15M+ in qualified sales pipeline
- Deliver 120+ marketing-qualified enterprise opportunities
- Achieve 30%+ MQLâSQL conversion rate
- Reduce customer acquisition cost by 25% through optimization
Your Initiatives:
- Design and execute multi-channel demand generation programs (content, digital, events, ABM)
- Build Account-Based Marketing (ABM) programs targeting 50+ named enterprise accounts
- Own marketing funnel architecture: targeting, nurture, conversion, attribution
- Partner with Sales on lead scoring, pipeline reviews, and conversion optimization
- Implement marketing automation stack (HubSpot/Marketo + Salesforce integration)
- Create performance dashboards tracking pipeline health, velocity, and ROI
- Run experimentation framework to continuously improve conversion rates
Deliverables:
- Quarterly pipeline targets with clear attribution to marketing programs
- Weekly funnel health reports shared with Sales and CEO
- Monthly optimization recommendations based on data analysis
- ABM playbooks for priority accounts and verticals
2.
Product Marketing & GTM Strategy (30% of your focus)
Own end-to-end product positioning, messaging, and go-to-market execution.
Your Mandate:
- Define compelling value propositions for Customer 360, Customer MDM, and PII Data Vault
- Translate complex technical capabilities into business outcomes for CXO buyers
- Build differentiation against legacy MDM vendors and point solutions
- Lead product launches with measurable market impact
Your Initiatives:
- Develop enterprise messaging frameworks tailored to technical buyers (CTO, CDO, CISO, CIO)
- Create industry-specific positioning for BFSI, healthcare, telecom, and retail
- Build comprehensive sales enablement: battlecards, pitch decks, ROI calculators, case studies
- Design buyer journey maps and content for each stage (awareness â consideration â decision)
- Lead competitive intelligence program tracking market shifts and competitor moves
- Partner with Product on roadmap prioritization informed by market feedback
- Own pricing and packaging strategy aligned with enterprise buying patterns
Deliverables:
- Refined messaging framework within first 90 days
- 3 detailed case studies showcasing ROI and enterprise transformation
- Sales enablement library reducing ramp time for new AEs by 40%
- Quarterly competitive intelligence briefs
- Launch plans for major product releases with success metrics
3. Category Positioning & Brand Strategy (20% of your focus)
Establish Posidex as the thought leader in privacy-first enterprise data infrastructure.
Your Vision: Position Posidex not as "another MDM vendor" but as the privacy-native data intelligence platform that enables enterprises to unlock customer insights while meeting the most stringent compliance requirements.
Your Initiatives:
- Define and evangelize category narrative around privacy-first data management
- Elevate executive visibility: CEO, CTO, and product leaders as industry thought leaders
- Drive integrated content strategy: blogs, whitepapers, webinars, podcasts, conference speaking
- Manage corporate brand identity and ensure consistency across all touchpoints
- Build strategic PR and media relationships (TechCrunch, VentureBeat, industry trade publications)
- Create "point of view" content on privacy regulation, data modernization, and enterprise architecture
- Develop customer advocacy program highlighting transformation stories
Deliverables:
- Category positioning document and narrative framework (first 90 days)
- Thought leadership calendar with 2+ high-impact pieces per month
- Speaking engagements at 4+ tier-1 industry conferences annually
- Media coverage in target industry publications (6+ pieces annually)
- Customer advisory board and reference program
4. Analyst Relations & Ecosystem Marketing (10% of your focus)
Build credibility through third-party validation and strategic partnerships.
Your Initiatives:
- Develop relationships with Gartner, Forrester, IDC analysts covering MDM, data governance, and privacy tech
- Position Posidex for inclusion in analyst reports and Magic Quadrants
- Design partner marketing programs with system integrators, cloud platforms, and complementary vendors
- Create co-marketing campaigns that expand reach and pipeline
- Build advisory relationships with industry associations and regulatory bodies
Deliverables:
- Analyst briefing calendar (quarterly engagements)
- At least 1 analyst mention or inclusion within 12 months
- 3+ strategic partner co-marketing programs
- Industry awards submissions and wins
Requirements
Required Skills & Experience
Non-Negotiables:
1. Enterprise B2B Marketing Leadership
10-15+ years in senior marketing roles at enterprise software or B2B SaaS companies. You've built marketing engines, not just managed them.
2. Pipeline Generation Track Record
Proven ability to generate $10M+ in annual pipeline through integrated demand generation, ABM, and product marketing programs.
3. Technical Buyer Marketing
Deep experience marketing to technical and business executives: CTOs, CDOs, CISOs, CIOs, Chief Risk Officers. You understand how these buyers think and what they care about.
4. Category Positioning & Messaging
Experience defining market categories, building differentiation, and translating complex technical capabilities into compelling business value.
5. Metrics-Driven Approach
Strong analytical mindset. You manage by data,
not intuition. You understand funnel metrics, attribution, CAC, LTV, and marketing ROI.
6. Team Building
Experience hiring, developing, and leading marketing teams of 5+ members. You know how to build capabilities and scale through people.
7. Enterprise Sales Cycle Knowledge
Understanding of 6-12 month enterprise sales cycles, complex buying committees, and how marketing influences enterprise deals.
Strongly Preferred:
- Experience scaling marketing in B2B companies from $10M to $50M+ ARR
- Industry exposure in fintech, banking, enterprise data platforms, analytics, privacy/security tech, or SaaS infrastructure
- Background in regulated industries (financial services, healthcare, telecom)
- Experience with analyst relations (Gartner, Forrester, IDC)
- Technical background or engineering degree (helps with complex product marketing)
- International marketing experience (US, Europe, APAC markets)
- Track record with category creation or repositioning (not just execution within established categories)
- Experience at high-growth stage (Series B â IPO/acquisition)
Core Competencies:
â Strategic Thinking: You see the big picture and connect marketing to business outcomes
â Execution Excellence: You translate strategy into action and deliver results
â Cross-Functional Leadership: You influence without authority and build strong partnerships
â Ownership Mindset: You take accountability for outcomes, not just activities
â Adaptability: You thrive in ambiguity and fast-changing environments
â Communication: You articulate complex ideas simply to diverse audiences
â Customer-Centricity: You obsess over buyer needs and pain points
â Data Fluency: You make decisions based on evidence, not opinions
Why Join Posidex?
1. Market Timing
Privacy-first data infrastructure is a category inflection point. GDPR, CCPA, India's DPDP Act, and sector-specific regulations are forcing every enterprise to modernize how they manage customer data. You'll be early to a massive, inevitable market shift.
2. Proven Product-Market Fit
This isn't a "build it and they will come" story. Posidex has 20+ years of enterprise deployments, 95%+ retention, and customers who view us as mission-critical infrastructure. Your job is scaling what's already proven, not validating whether it works.
3. Technical Differentiation
Our searchable encryption technology and privacy-preserving data matching are genuinely differentiated. You won't be marketing vaporware or feature parity—you'll be explaining breakthrough capabilities to sophisticated buyers who care about innovation.
4. Ownership & Impact
You'll build the marketing function with full ownership over strategy, budget, and team. You'll work directly with the CEO and have a seat at the strategic table. Your work will directly influence how enterprises worldwide handle customer data privacy and security.
5. Culture Fit
Long-term thinking, low politics, high ownership. Average tenure is 7+ years because we hire adults, treat them accordingly, and align incentives for the long term. If you're tired of corporate politics and want to focus on building, this is your setting.
6. Global Ambition
We're not building a regional player. Posidex is scaling globally with expansion into US, MEA and , broader APAC. You'll build marketing for a company with international ambitions and the technical depth to compete anywhere.
7. Learning & Growth
Work alongside world-class engineers solving hard problems. Collaborate with a CEO and founding team who've built enterprise products at scale. Market to some of the most sophisticated technical buyers in the world. This role will stretch you.
Application Process
How to Apply:
Submit the following to [
[email protected]] with subject line: "VP Marketing Application - [Your Name]"
1. Resume highlighting relevant enterprise B2B marketing experience
2. Cover Letter (max 2 pages) addressing:
- Your most significant pipeline generation accomplishment with specific metrics
- Your approach to positioning a technical product for enterprise buyers
- Why you're interested in Posidex specifically (not just "looking for a VP role")
- One example of a category or market you've helped shape
3. Optional: Links to thought leadership content you've created, campaigns you've led, or case studies demonstrating your work
Ready to build the marketing engine for the next category-defining enterprise platform?
Apply now.
Benefits
Compensation & Benefits
Base Salary: commensurate with experience
Variable Compensation: Up to 30% of base tied to pipeline and revenue targets
Budget Authority: You will oversee marketing investments, with the flexibility to scale budgets in alignment with performance outcomes, business growth & evolving strategic objectives.
📌 Vice President of Marketing & Growth (Hyderabad)
🏢 Important Group
📍 Hyderabad