Key Responsibilities

Brand Strategy & Positioning

• Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital,

on-ground, and retail partnerships.

• Develop annual brand calendars aligned with business goals, seasonal demand cycles,

and competitive moments.

• Drive consistency in brand voice, visual identity, and messaging across regions and

channels.

Campaign Planning & Execution

• Lead end-to-end campaign development — from brief to execution — across ATL, BTL,

and digital.

• Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability

frameworks.

• Design consumer promotions, referral programs, and channel partner activation

initiatives.

Digital & Social Marketing

• Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and

the company website.

• Guide the content strategy team to produce platform-native content that builds

awareness and drives leads.

• Analyse platform performance metrics and translate them into actionable content and

media decisions.

Market Intelligence & Growth





• Conduct regular marketing gap analyses — identifying underserved customer

segments, messaging opportunities, and competitor white spaces.

• Partner with sales and product teams to align marketing with pipeline and conversion

targets.

• Lead market research, consumer surveys, and competitor benchmarking exercises.

Team & Stakeholder Leadership

• Manage and mentor a team of marketing professionals including interns and executives

along with GM- Marketing.

• Report on marketing ROI, brand health metrics, and campaign performance to senior

leadership.

• Collaborate cross-functionally with sales, operations, agencies and partner teams.

Requirements

What We're Looking For

Experience & Education

• 6–8 years of marketing experience, with at least 3 years in a retail brand.

• Proven track record of managing integrated campaigns with measurable business

outcomes.

- Should have prior team management experience

• MBA in Marketing or equivalent from a recognised institution preferred.

Skills

• Robust command of brand strategy, campaign management, and consumer behaviour

📌 Sr. Marketing Manager (Secunderabad)
🏢 Leading
📍 Secunderabad