16 Aug
|
Important Group
|
Pune
16 Aug
Important Group
Pune
About the Role
This role exists to absorb scale digitally, deflect avoidable interactions, and empower customers without breaking trust.
Your mission: move work from humans to systems - responsibly.
Product Scope: Customer App, Chatbot, Assisted Journeys, Partner -facing Digital Touchpoints
Key Responsibilities
1. Digital Product Strategy & Ownership
â Own the roadmap for: Customer App, Chatbot & assisted digital journeys, Self -service capabilities
â Identify what must go digital vs what must remain high -touch.
â Design digital flows that work for rural, semi -literate, trust -sensitive users.
2. Customer & Field -Led Discovery
â Analyze: Customer support tickets, Call center transcripts, Field team escalations
â Spend time with: Branch staff, Relationship Managers, Customers (directly or via field)
â Translate repeated questions, confusion, and delays into product features, not FAQs.
3. Backlog Creation & Business Prioritization
â Build and prioritize backlog based on:Reduction in field dependency, Reduction in support volume, Customer success & adoption
â Balance short -term deflection wins with long -term platform quality.
4. Data, Funnels & Adoption Metrics
â Define and track:
Funnel drop -offs, Self -service success rates, Chatbot containment %, Feature adoption
â Use data to continuously refine journeys and justify roadmap decisions.
5. Regulatory -Safe Customer Journeys
â Ensure all digital journeys comply with: RBI customer communication norms, Consent, disclosures, auditability
â Work closely with Compliance to design safe -by -default digital flows.
6. Partner -Integrated Experiences
â Own customer -facing journeys involving:KYC partners, Credit bureaus, Payment gateways
â Design fallback, retry, and exception handling to avoid field escalations.
â Ensure partner issues don’t degrade customer trust.
â You design features without understanding ground realities.
â You optimize for “app metrics” while increasing ops pain.
â You believe digitization is only UI/UX, not workflow redesign.