Job Description

Associate Director Business Finance ( Deeksha Vedantu)

Location - Bangalore

Working Days: 6 Days, In Office

Key Responsibilities:

This role focuses on comprehensive revenue planning rather than cost planning, overseeing the entire conversion journey

Summary:
- Mapping out the lead-to-admission pipeline, from lead generation to sales qualification, initial sales interactions, walk-ins, and finally, admissions
- Strategically planning lead generation efforts and allocating the marketing budget based on conversion rates and channel-lead ROI
- Integrating marketing and sales budgets to optimize resource and capital deployment
- Developing and implementing course/product strategies and go-to-market (GTM) interventions
- Establishing sales excellence models and performance tracking systems
- Conducting root cause analysis (RCA) on planned vs. actual performance across channels, lead sources, and conversion rates (CVR) to identify and implement corrective actions
- Ensuring in-depth, detailed visibility of each stage in the funnel

Responsibilities

A. Revenue,



Sales & Marketing Planning (70%)

1. Annual Operating Plan (AOP) & Monthly Business Planning

• Co-own the AOP process with the Business Head, Category Leads, Sales, Marketing, and Finance — from revenue target setting and funnel assumptions to final plan sign-off.

• Break annual targets into monthly, weekly, and channel-level plans; own the cascade of targets across all stakeholders and functions.

• Run structured Monthly Business Reviews (MBRs) — tracking plan vs. actuals, identifying gaps early, and aligning corrective action owners with transparent timelines.

• Maintain a live monthly planning tracker across leads, conversions, revenue, and costs — updated and shared proactively.

2. Revenue Funnel Planning & Tracking

• Own end-to-end visibility of the lead-to-revenue funnel: lead generation → marketing qualified leads (MQLs) → sales qualified leads (SQLs) → trials/demos → conversions → renew

📌 Associate Director Business Finance (Bengaluru)
🏢 Vedantu
📍 Bengaluru