Wife is looking for a Brand Strategy Senior – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the qualifications.

- Develop existing and new brand strategies, after undergoing thorough research and analysis of the current market and trends using traditional tried and tested, and contemporary disruptive methods.

- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.

- Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.

- Think forward and anticipate future trends, opportunities, and prospective successes for the brand. Be collaborative, a number thinker, and fact driven.

- Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists, and the operations of an execution. A horizontal, to all verticals.

- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable.

- Contribute to the company’s overall growth strategy.

Requirements





- A Bachelor’/Master’/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning.

- Confidence, tact, people skills, instinctiveness Strong command of language – oral and written High-degree of understanding of people, brands, and the market

- Strong leadership skills

- MS-Office

- 4-5 years of relevant experience in the same/ similar role

- Multi-tasker

- The capability of team leadership Sales experience/ understanding Technically equipped to conduct thorough market research (primary and secondary)

Benefits

- Now, why should you swipe right on us (or in this case ‘apply’): We love growth and truly believe that if you grow, we will grow. Which is why our appraisals are performance-based which go beyond traditional yearly compliance.

- We really hope you never have to use this ‘perk’ but in case you do, we’ve got you covered with Personal Health Insurance & Accidental coverage.

- Your weekends are completely yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs.

- Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output.

- We have a true open-door system. You should check out our Mumbai HO pictures, we’ve even broken down walls to open up conversations.

- We work hard to maintain Wife as an equitable, inclusive and respectful workplace. We wait and crusade for the day that this doesn’t have to be listed as a ‘benefit’ but till then, know that your voice will always matter here, irrespective of your designation.

📌 Senior Brand Strategist (Bengaluru)
🏢 Important Business
📍 Bengaluru