Optimizing copy and landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Research and analyze competitor advertising links.
- Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organizing campaigns.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Carrying out detailed keyword research according to the latest keyword strategies.




- Keeping up to date with the most recent developments in Search Engine Marketing
- Paying particular attention to any significant Google algorithmic changes.
- Should have a Bachelors degree
- Prior experience in Website Marketing,Content growth and SEO
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo,Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, and ident

📌 SEO Executive (Kolkata)
🏢 Enterprise Automation
📍 Kolkata