We are seeking a dynamic and proactive Public Relations (PR) Officer to manage and enhance the reputation, visibility, and communication strategy of the school/academy. The PR Officer will be responsible for developing media relations, handling internal and external communications, promoting school/academy events, and ensuring positive engagement with students, parents, alumni, and the wider community.

Key Responsibilities:

1. Media Relations & Brand Building:

- Build and maintain relationships with media houses, journalists, and educational platforms.

- Draft press releases, newsletters, and media content to highlight achievements, events, and initiatives.

- Ensure positive coverage of school/academy activities in local and national media.

- Internal & External Communications:

- Develop and manage communication channels including the website, social media, and printed material.

- Prepare speeches, newsletters, brochures, and other communication content for stakeholders.

- Address queries and feedback from parents, students, and the community in a timely and professional manner.

- Event Promotion & Coverage:

- Plan, coordinate, and promote academic, cultural, and sporting events, workshops, and campaigns.

- Work with departments to ensure effective publicity before, during, and after events.

- Organize media coverage for tournaments, annual functions, or important announcements.

- Crisis Communication & Reputation Management:

- Act as a liaison during emergencies or sensitive situations.

- Develop strategies to handle complaints, negative publicity, or crises.





- Uphold the reputation and integrity of the institution.

- Stakeholder Engagement:

- Foster relationships with alumni, donors, parents, and corporate partners.

- Assist in fundraising activities and community outreach programs.

- Support student welfare initiatives by ensuring clear and consistent communication.

- Content Development:

- Write and edit promotional materials, reports, and success stories.

Manage social media accounts with creative and engaging posts aligned with the institution’s mission.

Requirements

- Educational Qualification:

- Bachelor’s or Master’s degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field – mandatory.

- Experience:

- Minimum 3–5 years of experience in PR, media, or communication roles, preferably in educational institutions, sports academies, or NGOs.

- Skills:

- Excellent written and verbal communication skills.

- Proficiency in digital marketing tools, social media platforms, content writing, and design tools.

- Ability to handle sensitive information with discretion and professionalism.

- Robust organizational skills, creativity, and problem-solving ability.

- Ability to work collaboratively across departments.

Work Environment & Expectations:

- Participate in school/academy events, workshops, and training sessions as required.

- Be proactive in identifying opportunities for publicity and engagement.

- Maintain professionalism while interacting with students, staff, parents, media, and other stakeholders.

- Ensure alignment with the values, mission, and brand identity of the institution.

📌 Public Relations (PR) Officer (Raipur)
🏢 Important Business
📍 Raipur