About the Role

Trinity Soft Solutions is hiring a Senior Data Analystfor its client, American Express. This role is part of the US Consumer Marketing Analytics & Investment Services team, focused on leveraging analytics, AI, experimentation, and customer insights to drive customer acquisition, personalization, and marketing investment optimization.

Key Responsibilities
- Analyze customer behavior and marketing treatments across digital and non-digital channels.
- Develop frameworks to evaluate customer personalization strategies and measure business impact.
- Perform advanced analytics using structured and unstructured datasets to identify opportunities for customer acquisition and engagement.
- Design and evaluate A/B tests and experiments to optimize marketing performance.
- Build analytical models and provide actionable recommendations for business growth.
- Collaborate with cross-functional teams including Marketing, Product, Decision Science, Technology, and Analytics.




- Present insights and business recommendations to stakeholders through effective visualizations and presentations.
- Support continuous improvement of marketing analytics processes and personalization frameworks.

Required SkillsTechnical Skills
- Strong proficiency in Python:
- Hands-on experience with SQL/Hive for querying large datasets
- Experience working with big data environments
- Knowledge of machine learning algorithms and statistical analysis
- Expertise in experimental design, A/B testing, and performance measurement
- Experience with data visualization and presenting analytical insights

Functional Skills
- Strong analytical and problem-solving abilities
- Ability to translate business problems into analytical solutions
- Experience working with marketing analytics and customer data
- Excellent stakeholder management and cross-functional collaboration skills
- Strong communication and presentation skills
- Ability to work in rapid-paced, deadline-driven environments

Preferred Qual

📌 Senior Data Analyst (Bengaluru)
🏢 Trinity Soft Solutions
📍 Bengaluru