Key ResponsibilitiesSocial Media Strategy
- Develop and execute comprehensive social media strategies aligned with business objectives.
- Build monthly and quarterly content calendars.
- Plan campaigns around product launches, seasonal collections, festivals, and brand initiatives.
- Continuously identify trends, opportunities, and platform updates.

Content Planning & Creation
- Create engaging content for Instagram, Facebook, Pinterest, LinkedIn, YouTube, X, and emerging platforms.
- Write compelling captions, hooks, CTAs, and storytelling content.
- Coordinate with photographers, designers, videographers, and influencers.
- Ensure all content reflects premium brand positioning.

Community Management
- Respond to comments, direct messages, and customer inquiries promptly.
- Build and nurture an engaged online community.
- Monitor brand sentiment and manage customer feedback professionally.
- Encourage user-generated content and customer advocacy.

Performance Marketing Support
- Collaborate with the digital marketing team on paid social campaigns.
- Optimize content for engagement,



reach, and conversions.
- Support lead generation and customer acquisition initiatives.

Analytics & Reporting
- Track KPIs including:
- Reach
- Engagement Rate
- Follower Growth
- Website Traffic
- Leads Generated
- Conversion Rate
- ROI
- Prepare weekly and monthly performance reports with actionable insights.
- Recommend improvements based on analytics.

Influencer & Partnership Management
- Identify, evaluate, and collaborate with relevant influencers and creators.
- Negotiate partnerships and campaign deliverables.
- Track influencer campaign performance.

Trend & Competitor Research
- Monitor competitors and industry trends.
- Identify viral content opportunities.
- Recommend cutting-edge content ideas and platform strategies.

Brand Consistency
- Maintain a consistent visual identity, messaging, and tone across all platforms.
- Ensure every post aligns with brand guidelines.

Requi

📌 Social Media Manager (Lucknow)
🏢 Safe Society
📍 Lucknow