Job Summary

Key Responsibilities

Industry And Market Research
- Conduct industry and market research, competitor analysis, industry analysis and benchmarking.
- Analyze customer demographics, behavior, and purchasing patterns.
- Identify market trends, customer needs, and business opportunities.
- Support customer retention and experience improvement initiatives.

Marketing Analytics & Reporting
- Analyze campaign performance using KPIs such as Leads, CPL, CPA, ROAS, ROI, Conversion Rate, and Revenue Contribution.
- Develop dashboards and prepare daily, weekly, monthly, and quarterly reports.
- Provide data-driven recommendations to improve marketing effectiveness.
- Conduct A/B testing and performance optimization initiatives.

Campaign Management & Digital Marketing
- Plan, execute, and optimize marketing campaigns across digital and offline channels.
- Monitor website performance, traffic, engagement, and conversion metrics.
- Support website content updates and landing page optimization.

Lead Generation & Sales Funnel Management




- Generate and nurture qualified leads through digital channels.
- Analyze lead quality, lead sources, customer acquisition channels, and conversion rates.
- Monitor and optimize the sales funnel from inquiry to conversion.
- Support lead management and revenue forecasting.

Social Media And Content Management
- Manage company social media platforms and content calendars.
- Create and coordinate marketing content, brochures, presentations, flyers, and promotional materials.
- Ensure brand consistency across all marketing channels.
- Monitor social media engagement and performance metrics.

Budget & Performance Optimization
- Monitor marketing budgets and expenditures.
- Analyze ROI and channel performance.
- Recommend budget allocation and campaign optimization strategies.
- Identify high-performing and underperforming marketing channels.

Cross-Functional Collaboration
- Work closely with Sales, Business Development, Design, and Mana

📌 Marketing Executive (Golf City)
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