Job Description: Amazon PPC Ads Expert

Role Overview

Key Responsibilities 1. Campaign Strategy & Setup
- Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct in-depth keyword research, competitor analysis, and market trend evaluation.
- Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.

2. Campaign Optimization
- Monitor daily performance and optimize bids, keywords, placements, and targeting.
- Conduct negative keyword research to minimize wasted ad spend.
- Implement keyword harvesting from auto to manual campaigns.
- Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).

3. Budget & Performance Management
- Plan and allocate monthly PPC budgets.
- Track KPIs including ACoS, ROAS, TACoS, CTR, CVR.
- Identify growth opportunities and scale profitable campaigns.

4. Analytics & Reporting
- Generate weekly and monthly PPC performance reports.
- Provide actionable insights and recommendations to improve efficiency.




- Use tools such as Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout, etc.

5. Cross-functional Collaboration
- Work with the catalog, creative, and inventory teams to ensure campaign alignment.
- Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM).

Required Skills & Qualifications
- 2-5 years of hands-on experience managing Amazon PPC campaigns.
- Solid understanding of Amazon Seller Central / Vendor Central.
- Expertise in keyword research, bid optimization, and campaign structuring.
- High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports).
- Strong analytical and problem-solving abilities.
- Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus.

Preferred Qualifications
- Experience in D2C or Consumer Electronics / FMCG / Home Appliances category.
- Amazon Ads certification is a strong advantage.
- Unde

📌 Amazon PPC Ads Expert (Kondhwa)
🏢 RIITEK
📍 Kondhwa