16 Aug
|
The Quarry Gallery
|
Mumbai
16 Aug
The Quarry Gallery
Mumbai
Step into a workspace that values artistry, precision and passion.
Category: Marketing
Location: Mumbai
No. of Positions: 1
Experience: 14-16 years
The Brand Strategist / Account Manager is the most senior creative and communication hire in this team. You will own the brand strategy for both The Quarry and Design First — managing two distinct brand voices, two editorial registers, and two sets of com
1. Brand Strategy & Architecture
Own and evolve the brand positioning and communication architecture for both The Quarry and Design First — maintaining the strategic distinction between them at every touchpoint
Build and maintain a Brand Voice Document for each brand — The Quarry's restrained, material-authority register and Design First's warm, design-led narrative are different disciplines and must be held separately
Define quarterly content pillars, editorial direction, and platform strategy for both brands — each calibrated to its specific audience
Translate The Quarry's curatorial philosophy — the quarry journeys, the 20 mm standard,
the gallery distinction — into brand language the team can execute
Translate Design First's design philosophy — the project journeys, the Carlo Scarpa inspiration, the end-to-end design ownership — into brand language the team can execute
Identify where communication on either brand is inconsistent and present clear, evidence-backed recommendations for improvement
2. Creative Partner Management
Manage all external creative and production partners for both brands — briefing, reviewing output, holding to deadlines and brand standards
Own the creative brief process for all campaign work across both brands — ensuring partners receive transparent, precise direction and return work that meets each brand's standard
Review and approve all third-party creative output before it is published or distributed under either brand name
3. Team Leadership & Output Quality
Brief, direct and quality-review all output from the Content Writer, G
📌 Brand Strategist (Mumbai)
🏢 The Quarry Gallery
📍 Mumbai