Job Description - Field Sales Officer (FMCG)

Position: Field Sales Officer (FSO)/ Company Field Officer
Department: Sales & Distribution
Industry: FMCG
Location: Siliguri, West Bengal
Employment Type: Full-Time
Reporting To: Sales Manager

Job Summary

Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets assigned by the company.
- Visit retailers, wholesalers, and distributors on a daily basis as per the beat plan.
- Generate new business by appointing new retailers and identifying potential market opportunities.
- Ensure product availability, visibility, and merchandising at retail outlets.
- Maintain solid relationships with distributors, retailers, and key customers.
- Monitor stock availability and coordinate with distributors to prevent stock-outs.
- Collect market intelligence regarding competitor activities, pricing, schemes, and new product launches.
- Execute promotional campaigns and trade marketing activities.
- Ensure timely collection of payments wherever applicable.
- Prepare and submit daily sales reports, market visit reports,



and expense statements.
- Resolve customer complaints promptly and coordinate with internal departments when necessary.
- Maintain discipline in route planning and ensure maximum market coverage.
- Work closely with the Area Sales Manager to achieve business objectives.

Key Performance Indicators (KPIs)
- Achievement of sales targets.
- New retailer additions.
- Outlet coverage and productivity.
- Product availability and visibility.
- Distributor secondary sales growth.
- Collection efficiency (if applicable).
- Market share improvement.
- Retailer satisfaction and retention.

Required Qualifications
- Bachelor's Degree in any discipline (preferred).
- Higher Secondary (12th Pass) with relevant FMCG sales experience to be considered.

Experience
- 2-3 years of experience in FMCG field sales.
- Freshers with excellent communication skills and a passion for sales may also apply.

Required Skills:
- Stro

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