KEY RESPONSIBILITIES
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads ,DV 360 and other channels.
- Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
- Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
- Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
- Ensure all campaigns comply with healthcare advertising regulations (Google’s healthcare ad policy, Meta restrictions, HIPAA/GDPR).Implement remarketing & retargeting strategies to engage potential patients.
- Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).Stay updated on healthcare digital marketing trends, tools, and compliance policies.

REQUIREMENTS




- Bachelor’s/Master’s in Marketing, Business, or related field.
- 3-6 years of proven experience in performance marketing, preferably in healthcare or medical services.
- Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
- Experience with lead generation, funnel optimization, and conversion tracking. Understanding of healthcare patient journey & compliance norms.
- Excellent analytical skills and ability to interpret campaign data into actionable insights. Robust communication and collaboration skills.
- .Preferred Skills Certification in Google Ads / Facebook Blueprint. Experience with healthcare CRM or patient management systems.
- Knowledge of marketing automation platforms).Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

Pay: ₹600,000.00 - ₹900,000.00 per year

Work Location: In person

📌 Meta Ads Specialist (Noida)
🏢 WIKREATE WORLDWIDE PRIVATE
📍 Noida