Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.

Roles and Responsibilities:

- Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.

- Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.

- Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.

- Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.

- Stakeholder Communication: Regularly communicate marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.

- Integrations: Experience in integrating Google Ads API, Meta API, etc. with CRM systems to synchronize data and audiences, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.

- Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.

- Brand Management:



Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.

- Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support performance marketing initiatives and expand the company's digital reach.

- Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.

Requirements

Qualification Required:

- Bachelor’s degree from IITs, BITS, NITs or similar premier institutes.

- Minimum 2 years of experience in Performance Marketing (Digital) is must.

- Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.

- Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.

- Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation.

- Solid task management and task prioritisation skills – ability to manage multiple deadlines seamlessly.

- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies.

Benefits

Benefits to employees:

● Provident Fund

● Paid Leaves + Festival Holidays

● Medical Insurance + Personal Accident
Insurance

● Maternity and Paternity leaves

● Annual Diwali Bonus

● Weekly, Monthly, and Quarterly Rewards to
best-performing employees

📌 Performance Marketing (IIT/NIT) (Navi Mumbai)
🏢 Important Business
📍 Navi Mumbai