Key Responsibilities

1. Strategy & Planning

- Develop
and implement integrated digital + retail fundraising strategies

- Plan
monthly/quarterly revenue targets across both channels

- Identify
opportunities to convert digital traffic into retail/on -ground
engagement and vice versa


2. Digital Fundraising

- Manage
online fundraising campaigns across website, email marketing, social
media, and paid platforms

- Optimize
donation funnels, landing pages, and user journeys

- Track
and improve key metrics like conversion rate, cost per acquisition
(CPA), and ROI

- Coordinate
with internal/external teams for creatives, content, and campaign
execution


3. Retail Fundraising (On -Ground)

- Plan
and execute fundraising activities at malls, kiosks, events, and
high -footfall locations

- Drive face -to -face donor acquisition and ensure revenue targets are met

- Identify
and onboard new retail locations and partnerships


4. Team & Vendor Management

- Manage
digital agencies, media partners, and retail fundraising teams/vendors

- Train
on -ground teams on campaign messaging and donor engagement

- Monitor
performance and ensure alignment with targets


5. Campaign Integration

- Ensure
seamless integration between online and offline campaigns

- Use
digital channels to drive footfall to retail activations

- Capture
and nurture leads generated through both channels


6. Data Analysis & Reporting

- Track
and analyze performance across digital and retail channels

- Prepare
weekly/monthly dashboards for management

- Use
insights to optimize campaigns and improve donor acquisition &
retention


7. Donor Experience & Compliance

- Ensure
a smooth and secure donation experience across platforms

- Maintain
donor data accuracy and privacy compliance

- Strengthen
donor engagement through follow -ups and communication


Key Requirements

- Experience: 5–8 years in digital marketing, fundraising, or retail/face -to -face
fundraising

- Education: Bachelor’s degree (Master’s preferred)

- Strong
understanding of performance marketing, CRM tools, and donor journeys

- Experience
in managing on -ground activations and partnerships

- Proven
ability to handle targets and revenue generation


Key Skills

- Digital
marketing (SEO, SEM, social media, email marketing)

- Retail/face -to -face
fundraising

- Data
analytics & campaign optimization

- Team
and vendor management

- Strong
communication & stakeholder management


Key Performance Indicators (KPIs)

- Total
revenue (Digital + Retail)

- Online
conversion rate (%)

- Cost
per acquisition (CPA)

- Number
of recent donors acquired

- Average
donation value

- ROI
on campaigns

- Retail
activation performance (footfall to conversion)