Job Title: Digital Marketing ExecutiveJob Summary

Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, and YouTube).
- Create and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize for ROI, CPC, CTR, CPA, and conversions.
- Conduct keyword research and competitor analysis.
- Perform on-page and off-page SEO activities.
- Manage Google Analytics and Google Tag Manager for tracking and reporting.
- Generate monthly performance reports with actionable insights.
- Manage social media content calendars and coordinate with designers/content writers.
- Optimize landing pages for better conversion rates.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
- Collaborate with the sales and creative teams to achieve marketing objectives.

Required Skills:
- Robust knowledge of Google Ads and Meta Ads Manager.




- Good understanding of SEO fundamentals.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Understanding of conversion tracking and remarketing.
- Basic knowledge of Canva or Adobe Creative Suite is a plus.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.

Preferred Experience
- Managing lead generation campaigns.
- Working with e-commerce or service-based businesses.
- Experience improving campaign ROI through continuous optimization.

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Bhavnagar)
🏢 shfit up tech solutions
📍 Bhavnagar