Position

Social Media Head

Organization

Cheran Group

Location

Coimbatore, Tamil Nadu

Department

Marketing & Corporate Communications

Reports To

Managing Director / Head - Corporate Communications

Employment Type

Full time

Experience

5-8 Years in Social Media Marketing, Digital Marketing, or Brand Communications (Education Industry experience preferred)

Salary

As per Industry Standards (Based on Experience)

Job Summary

The Social Media Head will be responsible for developing and executing the social media strategy for Cheran Group, enhancing the organization's digital presence, increasing brand awareness, generating admissions and recruitment leads, and engaging students, parents, alumni, employees, and the public across all digital platforms.

Key ResponsibilitiesSocial Media Strategy
- Develop and implement comprehensive social media strategies aligned with the organization's business and branding goals.
- Build annual and monthly social media calendars.
- Plan campaigns for admissions, placements, recruitment, events, achievements, and corporate branding.





Content Management
- Create engaging content including:
- Graphics
- Videos & Reels
- Posters
- Carousels
- Stories
- Blogs
- Student Success Stories
- Faculty Achievements
- Campus Highlights
- Ensure consistent brand identity across all platforms.

Platform Management

Manage and grow official accounts on:
- Facebook
- Instagram
- LinkedIn
- YouTube
- X (Twitter)
- Threads
- WhatsApp Channels
- Google Business Profile

Campaign Management
- Execute paid advertising campaigns.
- Plan lead generation campaigns for admissions.
- Run recruitment branding campaigns.
- Increase organic engagement and followers.

Analytics & Reporting
- Monitor KPIs such as:
- Reach
- Engagement
- Impressions
- Click-through Rate (CTR)
- Lead Generation
- Conversion Rate
- Audience Growth
- Submit weekly and monthly performance reports.
- Optimize campaigns using analytics insights.

Event Promotion
- Cover instituti

📌 Social Media Head (Chennai)
🏢 Charan Group
📍 Chennai